ecommerce · Sep 29, 2026

voor.ai

We found more conversion tactics here than on 58% of the 211 multi-step e-commerce funnels we have measured.

4 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

4 conversion tactics detected
3 pages captured
15 UX checks
4 flagged

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 68 links on the entry page, 58 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
4 conversion tactics detected, each backed by text on the page

Anchors the price against a higher original
50% OFF
Compares itself against alternatives
comparison grid: 10 rows
Answers buyer objections
Frequently Asked Questions

+ 1 more with evidence

See all 4
Not seen
11 of 15 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Scarcity / urgency copy
Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…
On-page review wall
An embedded wall of customer reviews.

+ 8 more

See what we looked for
Flagged
5 of 16 build checks flagged, each with a fix

Body text size
Smallest sampled text is 7px, below the 13px floor this check uses.
Named controls
2 buttons/links have no accessible name (icon-only, no aria-label).
Render-blocking resources
30 stylesheets/scripts in <head> block first paint.

+ 2 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Collections

Step 1
Homepage / Lander
Step 2
Pricing
Step 3
Collections

Walk it frame by frame
In their words
The headline: Sign in. Start creating.

Promise
Sign in to Voor AI and unlock a generous welcome bonus of free credits for new accounts.

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

1 tactic

50% OFF · 1 proof point

No card

Pricing

▲ strongest

5 tactics

$29.99 +24 more · 50% OFF · subscription · 1 proof point

ComparisonFAQTrust badgesLogo wallPricing tiers

Collections

▼ thinnest

0 tactics

50% OFF · 1 proof point

no named tactics detected on this step

In their own words

14 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Sign in | Voor AI
Meta description: Sign in to Voor AI and unlock a generous welcome bonus of free credits for new accounts.
Headline: Sign in. Start creating.
Section headings: A generous bundle of free credits
Buttons and links: VideoImageAudioWorkflows NEWAppsClaim +1 credits Free daily rewardBack to your workContinue with GoogleSend verification codeCookie preferences

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof1 of 5

Puts proof in the first viewport ★ Best Value Unlimited For power users and teams

offer1 of 4

Anchors the price against a higher original 50% OFF

objection2 of 2

Compares itself against alternatives comparison grid: 10 rows

Answers buyer objections Frequently Asked Questions

What we didn’t find

11 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see11 of 15 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

On-page review wall 95 of the 238 ecommerce funnels we checked

Free shipping 81 of the 238 ecommerce funnels we checked

Express wallets 41 of the 238 ecommerce funnels we checked

Money-back guarantee 33 of the 238 ecommerce funnels we checked

Proof at every step 26 of the 238 ecommerce funnels we checked

Countdown / urgency timer 18 of the 238 ecommerce funnels we checked

Per-unit price anchor 11 of the 238 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 15 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 7px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

30 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

41 images are shipped at more than 2x the width shown.

“?url=https%3A%2F%2Fcdn.voor.ai%2Fvoor%2F” is 640px wide, displayed at 283px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

152 of 205 interactive targets are under 44×44px on mobile.

smallest: “Refund terms” at 61×10px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

8 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 2.7 MB across 228 measurable resources, but 214 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#fac219

accent#fac219

bg#ffffff

surface#ffffff

text#d4d4d8

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox30px

Jumps over the lazy dog20px

A subheading in their voice16px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

7pxAa

9pxAa

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

16pxAa

20pxAa

30pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa650

Aa700

Aa900

FAMILIES

fontHeading · fontSans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 9 layers

layers we ran on this funnel that came back empty

measured

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt