Body text size
type:Smallest body text is 10px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
saas · Aug 15, 2026
web-review.com
We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.
7 conversion tactics detected
2 pages walked · measured by Roentgen 1.25.1
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.
Walk 66 links on the entry page, 54 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently Asked Questions
- Puts proof in the first viewport
Reviewed and listed within 2 weeks
- Offers a free trial or free tier
Free Trial
+ 4 more with evidence
-
Not seen
4 of 11 applicable tactics we checked for and did not see
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 1 more
-
Flagged
4 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 94% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 10px (base ~12px). below the ~16px readable floor.
- Oversized images
- 60 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
Find, Review & List Websites
- Promise
Web Review is a business directory and review platform. We review websites, SaaS, agencies, and startups. Dis…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 7 conversion tactics detected since 2026-08-09.
- 7 tactics 2026-08-09
- 6 tactics 2026-08-12
- 7 tactics 2026-08-15
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Web Review - Online Business Directory & Review Platform
- Meta description
Web Review is a business directory and review platform. We review websites, SaaS, agencies, and startups. Discover trusted businesses and compare solutions.
- Headline
Find, Review & List Websites
- Section headings
All Categories
Artificial Intelligence
Productivity
Marketing
SEO
Services
Automation
Local Business
+8 more, not shown- Buttons and links
Category
Search
Select tags
No Filter
Newest
Reset
Toggle theme
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently Asked Questions
proof4 of 4
Puts proof in the first viewport
Reviewed and listed within 2 weeks
Shows customer logos or a trusted-by claim
backed by
Puts a number on adoption
262 websites
Shows press logos or an as-seen-in claim
featured on
offer2 of 2
Offers a free trial or free tier
Free Trial
Makes the pricing ladder explicit
free, $15/mo, $39/mo
What we didn’t find
4 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 11 applicable
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Sponsored” at 3.07:1 (10px, #d97706 on #fffbeb). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:60 images are shipped at more than 2x the width shown.
“81ea27fd-9765-4082-ad66-295ae246f51a.web” is 1600px wide, displayed at 299px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:186 of 224 interactive targets are under 44×44px on mobile.
smallest: “Toggle navigation menu” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing7
Line length
6 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
2 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
115 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 1.2 MB across 151 measurable resources, but 103 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#3c83f6
accent#3c83f6
bg#f1f5f9
surface#ffffff
text#0f1729
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
__fontBricolageGrotesque_23cd1b
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
