saas · Sep 12, 2026

webleadr.com

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

Put this x-ray to work Brief your AI X-ray your funnel
How this was measured

Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 29 links on the entry page, 18 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Shows customer logos or a trusted-by claim
    logos: Webleadr on KittyLaunch, Webleadr, Sunrise Dental Care, Bright Smile Clinic, Parkvi
    Offers a demo or docs entry point
    docs link

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 3 more

    See what we looked for

  3. Flagged

    7 of 17 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    88% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 7px, below the 13px floor this check uses.
    Named controls
    6 buttons/links have no accessible name (icon-only, no aria-label).

    + 4 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Signup

    Step 1
    Homepage / Lander
    Step 2
    Use Cases
    Step 3
    Signup

    Walk it frame by frame

  5. In their words

    The headline: Get Web Design Leads Instantly From Anywhere

    Promise
    Struggling to get web design leads? Use Webleadr to instantly discover them, as well as businesses without we…
    Prices shown
    $14 · $0.28 · $24

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected 6 → 5 across 4 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 6 tactics 2026-08-09
  2. 6 tactics 2026-08-12
  3. 6 tactics 2026-08-15
  4. 5 tactics 2026-09-12

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$14 +3 more  ·  subscription

Sticky CTAFAQTrust badgesPressLogo wallDemo / docs
Use Cases
02

Use Cases

2 tactics
Sticky CTADemo / docs
Signup
03

Signup

▼ thinnest
2 tactics
Sticky CTADemo / docs

In their own words

35 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Get Web Design Leads | Find Businesses Without Websites
Meta description
Struggling to get web design leads? Use Webleadr to instantly discover them, as well as businesses without websites near you and around the world.
Headline
Get Web Design Leads Instantly From Anywhere
Section headings
Struggling to get web design leads? Webleadr helps you instantly discover and contact them in just a few clicks, as well as businesses without websites near you and around the world. Connect and turn them into paying clients today!FEATURED ONThree steps to more clientsPowerful Lead Generation ToolsStudio Moda HairLe Petit BistrotBuilt for Professionals Like YouGETTING STARTED+8 more, not shown
Buttons and links
Change themeFind LocationonGet businessesMapCallEmailWebsiteSocialsAdd Note+2 more, not shown
Prices on the page
$14$0.28$24$0.24

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of webleadr.com
Nav0% down the page
Hero section of webleadr.com
Hero1% down the page
Logos section of webleadr.com
Logos9% down the page
Pricing section of webleadr.com
Pricing66% down the page
FAQ section of webleadr.com
FAQ86% down the page
CTA section of webleadr.com
CTA93% down the page
Footer section of webleadr.com
Footer96% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof2 of 4

Shows customer logos or a trusted-by claim logos: Webleadr on KittyLaunch, Webleadr, Sunrise Dental Care, Bright Smile Clinic, Parkvi
Shows press logos or an as-seen-in claim featured on

checkout2 of 2

Offers a demo or docs entry point docs link
Lead-capture form input, input, input, input

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 16 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

88% of measurable text passes WCAG AA. 4+ runs fail.

worst: “No-Website Leads” at 1.82:1 (12px, #c0c0c0 on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 7px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

6 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

12 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

12 images are shipped at more than 2x the width shown.

“photo-1512690459411-b9245aed614b?auto=fo” is 96px wide, displayed at 27px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

116 of 138 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 16×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

7 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

189 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.1 MB across 115 measurable resources, but 113 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#006be6
accent#006be6
bg#ffffff
surface#f9f9f9
text#6b6b6b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Similar crawls