Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
$19 +14 more
saas · Sep 20, 2026
wisegrid.co
We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.
7 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.
Walk 68 links on the entry page, 56 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Is there a free plan? What counts as a seat? What happens when the trial ends? Can I add o
- Offers a free trial or free tier
free trial
- Shows customer logos or a trusted-by claim
logos: Launched on StartupBase, Verified on DANG!, OpenHunts Club Member, Powered by Start
+ 4 more with evidence
-
Not seen
4 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 1 more
-
Flagged
4 of 18 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Named controls
- 36 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 64 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
4 pages walked, Homepage / Lander to For
- Step 1
- Homepage / Lander
- Step 2
- Features
- Step 3
- Pricing
+ 1 more step
-
In their words
The headline:
The spreadsheet that runs the work.
- Promise
Your team edits rows in a grid they already know. Dashboards, rollups, and the weekly status report build the…
- Prices shown
- $19 · $66,070 · $13,800
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
42 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Wisegrid: the spreadsheet that runs the work
- Meta description
Your team edits rows in a grid they already know. Dashboards, rollups, and the weekly status report build themselves off those rows. One plan, $19 per editor per month, viewers always free.
- Headline
The spreadsheet that runs the work.
- Section headings
Atlas - Q3 2026 Launch Plan
We move your sheets for you. Free.
Play with a real Wisegrid sheet.
More than a grid What makes it a real work app
AI you can write like a formula.
No retraining week Why it still feels familiar
Proof, not promises Ready for the work you actually run
Don't rebuild your workspaces. Bring them over.
+4 more, not shown- Buttons and links
See how it works ↓
Live
Draft
Try it yourself in the full sheet below ↓
↺ Reset demo
Data Sync
Grid ▾
Filter Off ▾
Inter ▾
14 ▾
+2 more, not shown- Prices on the page
$19
$66,070
$13,800
$2,150
$8,900
$3,600
$24,000
$5,420
+7 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Is there a free plan? What counts as a seat? What happens when the trial ends? Can I add o
proof2 of 4
Shows customer logos or a trusted-by claim
logos: Launched on StartupBase, Verified on DANG!, OpenHunts Club Member, Powered by Start
Puts a number on adoption
200 projects
offer2 of 2
Offers a free trial or free tier
free trial
Makes the pricing ladder explicit
free, $95/mo, $5/mo
checkout2 of 2
Offers a demo or docs entry point
docs link
Lead-capture form
Select a cell to start editing, website, email, website
What we didn’t find
4 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
18 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 17 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:36 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:64 images are shipped at more than 2x the width shown.
“dang-verified-dark.png” is 550px wide, displayed at 122px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:312 of 761 interactive targets are under 44×44px on mobile.
smallest: “Live” at 46×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing8
Line length
17 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading structure
The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
36 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 1.1 MB across 35 measurable resources, but 333 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#eef0fc
bg#ffffff
surface#fcfcfd
text#08090a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog22px
A subheading in their voice17px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
22pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa550
Aa600
Aa650
Aa700
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
