saas · Sep 5, 2026

wpwaas.com

Scores higher than 88% of 1,462 multi-step funnels we have measured. Among the 1,125 saas funnels in that group, higher than 85%.

75/100 Strong

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-05. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 75 · mobile 75.

Walk 64 links on the entry page, 57 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$12,150 +6 more  ·  subscription

FAQFree trialUsage proofPricing tiersDemo / docs
Pricing
02

Pricing

▼ thinnest
4 tactics

$19.00 +4 more  ·  subscription

FAQFree trialPricing tiersDemo / docs

In their own words

35 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
WPWaaS - White-Label WordPress Portals for Agencies
Meta description
Extend WordPress into custom branded client dashboards - Church, Gym, Real Estate & more. Sell under your brand and keep 100% of what you charge.
Headline
Turn your WordPress Agency into a Subscription Business
Section headings
How it WorksVertical software, not another generic WP dashboardYou're billed on tenant site count. Nothing else.Before you subscribeYour clients need this. Now you can sell it.Choose your planGet the bundleDeploy on your domain+5 more, not shown
Buttons and links
DocumentationSee agency pricingBrowse portals →ChurchSalons & StudiosGym & FitnessReal EstateClinicLiveGiving+2 more, not shown
Prices on the page
$12,150$1.2$ 19.00$6.33$ 79.00$3.16$ 129.00

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of wpwaas.com
Nav0% down the page
Hero section of wpwaas.com
Hero2% down the page
FAQ section of wpwaas.com
FAQ73% down the page
Footer section of wpwaas.com
Footer84% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit $19.00/mo, $8.25/mo, free, $6.33/mo

Action path3 of 4

Offers a free trial or free tier free trial
Lead-capture form form_fields[email], form_fields[email], form_fields[email], email
Offers a demo or docs entry point Documentation

Trust & proof1 of 2

Puts a number on adoption 482Members

Friction reduction2 of 2

Answers buyer objections Do I need to know how to code to resell a WordPress client portal? No. Setup follows the d
Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Puts a number on adoption also shown under Trust & proof

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Trusted-by logo wall 1,232 of the 1,633 funnels we checked
Press / "as seen in" 543 of the 2,065 funnels we checked
Us-vs-them comparison 345 of the 2,073 funnels we checked
Proof above the fold 328 of the 2,073 funnels we checked
Scarcity / urgency copy 105 of the 2,065 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

81% of measurable text passes WCAG AA. 4+ runs fail.

worst: “~$6.33/mo per site” at 2.54:1 (13px, #9ca3af on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

28 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“logo-1536x294.webp” is 1439px wide, displayed at 226px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

89 of 107 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 30×30px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

6 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Autocomplete hints

No autocomplete attributes across 9 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 0.5 MB across 70 measurable resources, but 73 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ffd632
accent#ffd632
bg#ffffff
surface#f3f3f3
text#1d2d35
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog24px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
21pxAa
22pxAa
24pxAa
40pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Tilda Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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