saas · Sep 5, 2026

wpwaas.com

We found more conversion tactics here than on 67% of the 1,450 multi-step SaaS funnels we have measured.

6 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

2 pages captured
14 UX checks
5 flagged

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Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-05, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page64 links
Walkable, same site57 links
Matched a funnel step1 link
Pages captured, entry page included2 pages

What we found

6 of 11 applicable

wpwaas.com shows 6 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 5.

Proven on the page · 6

Answers buyer objections Do I need to know how to code to resell a WordPress client portal? No. Setup follows the d

Puts a number on adoption 482Members

Offers a free trial or free tier free trial

Makes the pricing ladder explicit $19.00/mo, $8.25/mo, free, $6.33/mo

Offers a demo or docs entry point Documentation

Lead-capture form form_fields[email], form_fields[email], form_fields[email], email

Not seen on any step reached · 5

Trusted-by logo wall 1,584 of the 2,196 funnels we checked

Press / "as seen in" 654 of the 2,583 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

2 steps walked

We walked 2 pages. Homepage / Lander runs the most named tactics (5), and Pricing runs the fewest (4).

Homepage / Lander

5 tactics · most on this funnel

$12,150 +6 more · subscription

FAQFree trialUsage proofPricing tiersDemo / docs

Pricing

4 tactics · fewest on this funnel

$19.00 +4 more · subscription

FAQFree trialPricing tiersDemo / docs

Also captured on mobile, 2 steps.

In their own words

35 quoted

Their headline: “Turn your WordPress Agency into a Subscription Business”

Their description: “Extend WordPress into custom branded client dashboards - Church, Gym, Real Estate & more. Sell under your brand and keep 100% of what you charge.”

All 35 quoted strings: title, description, headings, buttons and prices

Page title: WPWaaS - White-Label WordPress Portals for Agencies
Meta description: Extend WordPress into custom branded client dashboards - Church, Gym, Real Estate & more. Sell under your brand and keep 100% of what you charge.
Headline: Turn your WordPress Agency into a Subscription Business
Section headings: How it WorksVertical software, not another generic WP dashboardYou're billed on tenant site count. Nothing else.Before you subscribeYour clients need this. Now you can sell it.Choose your planGet the bundleDeploy on your domain+5 more, not shown
Buttons and links: DocumentationSee agency pricingBrowse portals →ChurchSalons & StudiosGym & FitnessReal EstateClinicLiveGiving+2 more, not shown
Prices on the page: $12,150$1.2$ 19.00$6.33$ 79.00$3.16$ 129.00

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Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of wpwaas.com — **Nav**0% down the page

Hero section of wpwaas.com — **Hero**2% down the page

FAQ section of wpwaas.com — **FAQ**73% down the page

Footer section of wpwaas.com — **Footer**84% down the page

How well it’s built

14 run · 5 flagged

5 of 13 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

5 Need work
4 Worth knowing
4 Clear
1 Not measurable

Text contrast (WCAG AA)
81% of measurable text passes WCAG AA. 4+ runs fail.
worst: “~$6.33/mo per site” at 2.54:1 (13px, #9ca3af on #ffffff). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Render-blocking resources
28 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Oversized images
6 images are shipped at more than 2x the width shown.
“logo-1536x294.webp” is 1439px wide, displayed at 226px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
89 of 107 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 30×30px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

4 worth knowing, 4 clear, 1 not measurable

Worth knowing4

Line length
3 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Form labels
6 form fields rely on placeholder text as the only label.

Back placeholders with a real <label>. placeholder text vanishes on input.
What this measures
Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Autocomplete hints
No autocomplete attributes across 9 fields. browsers cannot autofill.

Add autocomplete="email"/"tel"/"name" to identity fields.
What this measures

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Not measurable1

Page weight
At least 0.5 MB across 70 measurable resources, but 73 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

Their primary colour is #ffd632, on a #ffffff background with text in #1d2d35.

primary#ffd632
accent#ffd632
bg#ffffff
surface#f3f3f3
text#1d2d35

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

10pxAa

11pxAa

12pxAa

14pxAa

15pxAa

16pxAa

18pxAa

19pxAa

21pxAa

22pxAa

24pxAa

40pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Tilda Sans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.