saas · Sep 28, 2026

wzrd.to

We found more conversion tactics here than on 3% of the 1,350 multi-step SaaS funnels we have measured.

2 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

2 conversion tactics detected
2 pages captured
14 UX checks
7 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-28. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.

Walk 9 links on the entry page, 7 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Offers a demo or docs entry point
docs link
Lead-capture form
name, email

See all 2
Not seen
9 of 11 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Trusted-by logo wall
Customer/company logos or a "trusted by / used by" claim.
Free trial / freemium
A free trial, free tier, or "no credit card" entry offer.

+ 6 more

See what we looked for
Flagged
8 of 15 build checks flagged, each with a fix

Text contrast (WCAG AA)
89% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Line height
Body line-height is 1×, tight enough to hurt readability.

+ 5 more

See the fixes
Walked
2 pages walked, Homepage / Lander to Signup

Step 1
Homepage / Lander
Step 2
Signup

Walk it frame by frame
In their words
The headline: Turn Ideas into Experiences

Promise
Generate interactive slides, docs, sheets and forms, then publish experiences with AI voice agents that speak…

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

1 tactic

Demo / docs

Signup

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

8 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: WZRD | AI Slides, Docs, Sheets & Forms with Voice Agents · WZRD
Meta description: Generate interactive slides, docs, sheets and forms, then publish experiences with AI voice agents that speak, listen and answer visitors. Drop a PDF, PPT, spreadsheet or document to start, or build from a prompt — WZRD structures the work and adds a conversational layer on top. Built for sales, ops, HR and support teams that need guided intakes, client-ready decks and smart documents without stacking another tool. Voice agents walk people through the story, qualify leads and capture answers while you stay in one AI workspace.
Headline: Turn Ideas into Experiences
Buttons and links: NewStudioGet startedTap to talkExplore a live example

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

checkout2 of 2

Offers a demo or docs entry point docs link

Lead-capture form name, email

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked

Trusted-by logo wall 1,484 of the 2,043 funnels we checked

Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 8 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

8 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

89% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Explore a live example” at 3:1 (16px, #ad74e7 on #f5f5f5). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Render-blocking resources

weight:render-blocking-resources

14 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

8 images are shipped at more than 2x the width shown.

“wizard.webp” is 736px wide, displayed at 276px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

8 of 20 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 16×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Not measurable1

Page weight

At least 1.3 MB across 101 measurable resources, but 57 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ad74e7

accent#ad74e7

bg#f5f5f5

surface#ffffff

text#6b6b6b

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox44px

Jumps over the lazy dog24px

A subheading in their voice17px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

24pxAa

44pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

plusJakartaSans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 9 layers

layers we ran on this funnel that came back empty

measured

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt