content · Oct 6, 2026

ziora.co

We found more conversion tactics here than on 10% of the 1,912 multi-step funnels we have measured.

2 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

3 pages captured
13 UX checks
3 flagged

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Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

How this was measured

Every figure on this page was read off the live site by Roentgen 1.28.1 on 2026-10-06, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page78 links
Walkable, same site70 links
Matched a funnel step2 links
Pages captured, entry page included3 pages

Progress

2 scans

this funnel’s coverage score across measured re-scans

Unchanged across 2 scans Same 2 conversion tactics detected since 2026-09-05.

2 tactics 2026-09-05
→
2 tactics 2026-10-06

What we found

2 of 7 applicable

ziora.co shows 2 of the 7 tactics that apply to a content funnel, and we did not see the other 5.

Proven on the page · 2

Shows customer logos or a trusted-by claim logos: Ziora team dashboard, Launched on ziora, Powered by Startup Fast, List on Similarla

Shows press logos or an as-seen-in claim featured on

Not seen on any step reached · 5

FAQ / objection handling 1,746 of the 2,586 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Usage / adoption proof 299 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

3 steps walked

We walked 3 pages. Homepage / Lander runs the most named tactics (4), and 2 pages tie for the fewest (1).

Homepage / Lander

4 tactics · most on this funnel

Trust badgesPressLogo wallDemo / docs

Platform

1 tactic

Demo / docs

Request Demo

1 tactic · fewest on this funnel

Demo / docs

Also captured on mobile, 3 steps.

In their own words

22 quoted

Their headline: “Workforce One, learning at the core”

Their description: “One AI-powered platform to recruit, onboard, train, and grow your workforce. Healthcare-ready compliance training and content library. Request a demo.”

All 22 quoted strings: title, description, headings and buttons

Page title: Ziora | Workforce Management & Learning Platform
Meta description: One AI-powered platform to recruit, onboard, train, and grow your workforce. Healthcare-ready compliance training and content library. Request a demo.
Headline: Workforce One, learning at the core
Section headings: See Ziora in actionYour workforce runs in disconnected systemsOne connected journey, from first hire to future leaderWhy Leading Organizations Choose ZioraSee your workforce in ZioraDisconnected systemsOnboarding
Buttons and links: Workforce OneSolutionsRequest a demoFree Health CheckSee how it worksRecruitingOnboardingLearningPerformanceCareer Development+2 more, not shown

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Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of ziora.co — **Nav**0% down the page

Hero section of ziora.co — **Hero**0% down the page

Footer section of ziora.co — **Footer**87% down the page

How well it’s built

13 run · 3 flagged

3 of 12 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

3 Need work
3 Worth knowing
6 Clear
1 Not measurable

Body text size
Smallest sampled text is 9px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Oversized images
11 images are shipped at more than 2x the width shown.
“demo-shot-3.jpg” is 1200px wide, displayed at 537px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
124 of 185 interactive targets are under 44×44px on mobile.
smallest: “Toggle menu” at 38×38px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

3 worth knowing, 6 clear, 1 not measurable

Worth knowing3

Line length
1 paragraph runs past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

Add a first-in-DOM <a href="#main"> that is visible on focus.
What this measures

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Not measurable1

Page weight
At least 0.8 MB across 39 measurable resources, but 13 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

Their primary colour is #005bf7, on a #ffffff background with text in #03070a.

primary#005bf7
accent#005bf7
bg#ffffff
surface#f6f6f6
text#03070a

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

9pxAa

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

40pxAa

43pxAa

57pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Plus Jakarta Sans · Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

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We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 10 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.