ecommerce · Jul 11, 2026
35/100 Sparse
Scores above 12% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 42%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 13 that apply to an ecommerce funnel. Per device: desktop 35 · mobile 35.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion#1 Organic and #1 Fair Trade Coffee – Death Wish Coffee
Bold, Smooth and Delicious since 2012. We source USDA Organic and Fair Trade Certified™ arabica and robusta coffee beans from India, Peru, and other countries throughout South and Central America for our everyday coffee roasts. Sustainably sourced coffee with high quality standards to ensure consistency in every cup.
Item added to your cart
BURY YOUR BLUES IN BLUEBERRY COFFEE
WHEN LIFE SURGES, SO DO YOU
THE MORE YOU BUY, THE MORE YOU SAVE
NEW ARRIVALS
SUBSCRIBE AND SAVE 30% OFF YOUR ORDER
WHAT PEOPLE ARE SAYING
MY TASTE BUDS ARE IN SHOCK
Blueberry Klean Kanteen (16oz)+7 more, not shown
SKIP TO CONTENT
1 / of 3
SHOP BLUEBERRY SHOP NEW ARRIVALS
SHOP BLUEBERRY
SHOP NEW ARRIVALS
SHOP POWER SURGE LEARN MORE
SHOP POWER SURGE
LEARN MORE
BUILD YOUR BUNDLE SHOP CANNED LATTES
BUILD YOUR BUNDLE+2 more, not shown
$25.00
$30.00
$12.00
$15.00
$5.00
$38.00
$19.99
$14.99+2 more, not shown
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion30% off
$99.9910 count
free shipping
every 30 days
16 review elements
free shipping
$99.9910 count
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion97% of measurable text passes WCAG AA.
Responsive viewport meta is present.
245 of 366 interactive targets are under 44×44px on mobile.
smallest: “Search” at 19×27px
fix Give tappable controls a ≥44×44px hit area. the touch minimum.
Smallest body text is 12px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
15 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
All 170 content images carry alt text.
232 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
1 link uses generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
This funnel: 97% of text passes AA · top corpus funnels average 93%.
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessCheckout carries the Second Sale playbook’s subscription-default lever (the funnel behind it is unobservable from a crawl)
cart: every 30 days
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
