ecommerce · Sep 17, 2026
We found more conversion tactics here than on 58% of the 211 multi-step e-commerce funnels we have measured.
4 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
30% off
16 review elements
free shipping
+ 1 more with evidence
+ 8 more
+ 2 more
Bold, Smooth and Delicious since 2012. We source USDA Organic and Fair Trade Certified™ arabica and robusta c…
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion#1 Organic and #1 Fair Trade Coffee – Death Wish Coffee
Bold, Smooth and Delicious since 2012. We source USDA Organic and Fair Trade Certified™ arabica and robusta coffee beans from India, Peru, and other countries throughout South and Central America for our everyday coffee roasts. Sustainably sourced coffee with high quality standards to ensure consistency in every cup.
Item added to your cart
ANSWER THE CALL OF THE WILD
THE RETURN OF PUMPKIN CHAI
NOW AVAILABLE ON SUBSCRIPTION
NEW ARRIVALS
SUBSCRIBE AND SAVE 30% OFF YOUR ORDER
WHAT PEOPLE ARE SAYING
MY TASTE BUDS ARE IN SHOCK
Call of the Wild Mug+7 more, not shown
SKIP TO CONTENT
1 / of 3
SHOP SOCIETY EXCLUSIVES LEARN MORE
SHOP SOCIETY EXCLUSIVES
LEARN MORE
SHOP PUMPKIN CHAI SHOP ALL COFFEE
SHOP PUMPKIN CHAI
SHOP ALL COFFEE
SHOP COCONUT CARAMEL LEARN MORE
SHOP COCONUT CARAMEL+2 more, not shown
$38.00
$35.00
$40.00
$8.00
$13.99
$12.99
$19.99
$14.99+1 more, not shown
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion16 review elements
featured on
30% off
free shipping
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work
Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
232 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 5.6 MB across 489 measurable resources. 1482 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
26 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
99 images are shipped at more than 2x the width shown.
“Society-of-Strong-Coffee-1000x1000.jpg?c” is 500px wide, displayed at 113px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
17 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:17 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
This funnel: 98% of text passes AA · top corpus funnels average 93%.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
