Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$20 +19 more · 2 proof points
ecommerce · Sep 15, 2026
fromourplace.com
We found more conversion tactics here than on 69% of the 223 multi-step e-commerce funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 53% of them.
Walk 292 links on the entry page, 270 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
Pick Your Pans Titanium Interior Stainless Steel Exterior No
- Displays a wall of customer reviews
review widget
- Offers free shipping
Free shipping
+ 2 more with evidence
-
Not seen
10 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Scarcity / urgency copy
- Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…
- Anchor / strikethrough pricing
- A struck-through original price or an "X% off" claim.
+ 7 more
-
Flagged
8 of 17 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Line height
- Body line-height is 1.06×, tight enough to hurt readability.
- Named controls
- 1 button/link has no accessible name (icon-only, no aria-label).
+ 5 more
-
Walked
4 pages walked, Homepage / Lander to Pages
- Step 1
- Homepage / Lander
- Step 2
- Products
- Step 3
- Collections
+ 1 more step
-
In their words
The headline:
Non-Toxic Cookware, By Design
- Promise
Shop Our Place for non-toxic, nonstick cookware, pans, and kitchen essentials. Free shipping on qualifying or…
- Prices shown
- $20 · $228 · $135
What we recorded
Progress
5 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
6 → 5 across 5 scans since 2026-07-29. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 6 tactics 2026-07-29
- 6 tactics 2026-07-30
- 6 tactics 2026-08-02
- 6 tactics 2026-08-03
- 5 tactics 2026-09-15
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Our Place | The Best Non-Toxic Cookware & Kitchen Essentials
- Meta description
Shop Our Place for non-toxic, nonstick cookware, pans, and kitchen essentials. Free shipping on qualifying orders. Designed to bring people together.
- Headline
Non-Toxic Cookware, By Design
- Section headings
Over 100,000 5-star reviews for our award-winning products
Happening at Our Place
Keep in touch
- Buttons and links
SHOP NOW
Your Privacy Choices
United States (English)
| Shop Now
Shop the bestselling Titanium Collection
- Prices on the page
$20
$228
$135
$217
$549.95
$778
$325
$179
+12 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 5
Displays a wall of customer reviews
review widget
Puts proof in the first viewport
(4.6) 5,001 Aggregated Reviews*
offer1 of 4
Offers free shipping
Free shipping
objection2 of 2
Compares itself against alternatives
Pick Your Pans Titanium Interior Stainless Steel Exterior No
Answers buyer objections
Frequently Asked Questions How does the NoCo® nonstick technology work? This technology is
What we didn’t find
10 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 15 applicable
Press / "as seen in"
673 of the 2,522 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Anchor / strikethrough pricing
127 of the 251 ecommerce funnels we checked
Express wallets
46 of the 251 ecommerce funnels we checked
Money-back guarantee
33 of the 251 ecommerce funnels we checked
Proof at every step
28 of the 251 ecommerce funnels we checked
Countdown / urgency timer
24 of the 251 ecommerce funnels we checked
Per-unit price anchor
12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 8 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion8 of 17 measured checks need work
Line height
type:Body line-height is 1.06×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 39.4 MB across 562 measurable resources. 1219 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:13 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:239 images are shipped at more than 2x the width shown.
“bakeware-set.png?crop=center&height=144&” is 1440px wide, displayed at 80px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Input types
forms:4 fields use type="text" for email or phone. mobile keyboards will not adapt.
“Email Address”, “Email Address”, “Email Address”, “Email Address”
FixUse type="email" / type="tel" so phones show the right keyboard.
Tap-target size (mobile)
mobile:200 of 311 interactive targets are under 44×44px on mobile.
smallest: “Go to last slide” at 8×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Heading levels
11 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
11 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Landmark regions
No <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Autocomplete hints
No autocomplete attributes across 4 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#5c707e
bg#fcfaf6
surface#f6f3eb
text#35312e
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
16pxAa
20pxAa
23pxAa
28pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa300
Aa400
Aa600
Aa700
FAMILIES
Chelt · Plaid-XS-Web
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
