The funnel, frame by frame see their whole funnel without clicking through it. scored step by step measured Desktop 4 steps
⤢
01
Homepage / Lander
$20 +23 more · 2 proof points
Reviews Free shipping Logo wall
⤢
02
Products ▲ strongest
$20 +5 more · 2 proof points
Sticky CTA Reviews Comparison FAQ Free shipping Logo wall
⤢
03
Collections
$20 +24 more · 1 proof point
Reviews Free shipping Logo wall
⤢
04
Pages ▼ thinnest
$20 +2 more · 1 proof point
Reviews Free shipping Logo wall
Offer how clearly they present the deal and its value measured
10/18 partial points earned
Anchor / strikethrough pricing $179 $179 / $155 Free shipping Free shipping Not detected: per-unit price anchor and subscription / auto-ship.
Action the path to convert. CTA, sign-up, checkout measured
7/13 partial points earned
Not detected: express wallets.
Trust proof, social proof, and credibility measured
6/17 partial points earned
On-page review wall review widget Not detected: proof at every step and money-back guarantee.
Friction objections answered, barriers removed measured
10/15 high points earned
FAQ / objection handling Free shipping Free shipping Not detected: express wallets.
Value why it’s worth it. comparison and reinforcement measured
7/15 partial points earned
Not detected: stacked free gifts and per-unit price anchor.
Risk & Urgency risk reversal and reasons to act now measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: money-back guarantee and countdown / urgency timer.
UX signals measured UX quality. contrast · mobile · type · a11y · layout measured
Leaky
3 flags · 7 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOOD Text contrast (WCAG AA)
98% of measurable text passes WCAG AA.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length. is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 12px (base ~16px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NEEDS WORK Line height
Body line-height is 1.06×. tight enough to hurt readability.
Set body line-height to ~1.4-1.6×.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 373 content images carry alt text.
NEEDS WORK Named controls
1 button/link has no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Playbook match which funnel play this page runs — measured, evidence-quoted derived
Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
proof mass home: review widget risk removal p2: Frequently Asked Questions How does the NoCo® nonstick technology work? This technology is offer framing home: $179 proof above the fold p2: proof in first viewport
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report. copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
fromourplace.com · 6/13 tactics · 2 proof templates · evidence-backed
Copy report →
# Agent Brief. build in the style of fromourplace.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Products → Collections → Pages
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fcfaf6` | 51.4% | background |
| `#f6f3eb` | 22.6% | background |
| `#9c9074` | 9% | support |
| `#5c707e` | 6.6% | support |
| `#9e9e9e` | 6.1% | support |
| `#6c674d` | 1.8% | support |
| `#35312e` | 1.1% | support |
| `#ebe5d5` | 0.7% | background |
Curated roles: `primary=#9c9074` · `accent=#9c9074` · `bg=#fcfaf6` · `surface=#f6f3eb` · `text=#35312e`
## Type
- Display: `Chelt`
- Body: `Plaid-XS-Web`
- Size scale (px): 12, 16, 20, 28, 36, 48, 60
- Radius (px): 2, 4, 8, 50, 9999
## Patterns detected (fact-based). 6/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $179; p3: $179 / $155)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p2: See how we compare Titanium Interior Stainless Steel Exterio)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free shipping; p3: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Frequently Asked Questions How does the NoCo® nonstick technology work? This technology is)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: proof in first viewport)_
## Proof language (harvested strings → templates)
- `{N} 5-star reviews`. e.g. "100,000 5-star reviews", "5,267 Reviews"
- `Free shipping`. e.g. "Free shipping"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 3 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.
