their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 17, 2026

athleticbrewing.com

Name: athleticbrewing.com funnel teardown
Creator: UXXRAY

ecommerce · desktop

Biggest quick win

Smallest body text is 10px (base ~14px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

40 /100

Thin ★★☆☆☆ 6 measured categories

Score breakdown

Offer clarity 10/18
Action path 7/13
Trust & proof 6/17
Friction reduction 10/15
Value reinforcement 0/15
Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

5 tactics

$9.74 +9 more · 35% OFF · subscription · 3 proof points

Sticky CTAReviewsSubscriptionFree shippingLogo wall

Collections

▼ thinnest

5 tactics

$9.74 +19 more · subscription · 1 proof point

Sticky CTAReviewsSubscriptionFree shippingLogo wall

Products

▲ strongest

7 tactics

$14.99 +4 more · 4 proof points

Sticky CTAReviewsSubscriptionFree shippingLogo wallUsage proofPricing tiers

Pages

7 tactics

$15 +10 more · SAVE 5% · subscription · 2 proof points

Sticky CTAReviewsSubscriptionFAQFree shippingLogo wallPricing tiers

Offer

how clearly they present the deal and its valuemeasured

10/18partialpoints earned

Anchor / strikethrough pricing$14.99 / 35% OFF$14.99SAVE 5%
Free shippingFree Shipping

Not detected: per-unit price anchor and subscription / auto-ship.

Action

the path to convert. CTA, sign-up, checkoutmeasured

7/13partialpoints earned

Proof above the fold105 reviews

Not detected: express wallets.

Trust

proof, social proof, and credibilitymeasured

6/17partialpoints earned

On-page review wallreview widget

Not detected: proof at every step and money-back guarantee.

Friction

objections answered, barriers removedmeasured

10/15highpoints earned

FAQ / objection handlingFREQUENTLY ASKED QUESTIONS WHAT IS SUBSCRIBE & SAVE? WHY SHOULD I SUBSCRIBE? HOW WILL I RE
Free shippingFree Shipping

Not detected: express wallets.

Value

why it’s worth it. comparison and reinforcementmeasured

0/15nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.

Risk & Urgency

risk reversal and reasons to act nowmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: money-back guarantee and countdown / urgency timer.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

3 flags · 10 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

100% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NEEDS WORKLine height

Body line-height is 1.2×. tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.

NOTELine length

19 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 371 content images carry alt text.

NEEDS WORKNamed controls

6 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTELink text

2 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

NOTEHeading structure

The landing page has 2 <h1> elements (expected 1).

Use exactly one <h1> as the page’s title.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived

MATCH Playbook #1 — Pre-Sold Funnel

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: review widgetrisk removal p4: FREQUENTLY ASKED QUESTIONS WHAT IS SUBSCRIBE & SAVE? WHY SHOULD I SUBSCRIBE? HOW WILL I REoffer framing home: $14.99 / 35% OFFproof above the fold p3: 105 reviews

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#ffc629

accent#ffc629

bg#ffffff

surface#f7fbfc

text#003a5d

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox72px

Jumps over the lazy dog54px

A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

athleticbrewing.com · 5/13 tactics · 5 proof templates · evidence-backed

# Agent Brief. build in the style of athleticbrewing.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 32.5% | background |
| `#003a5d` | 24.9% | support |
| `#fadb62` | 12.3% | accent/brand |
| `#f7fbfc` | 4.3% | background |
| `#41c3d6` | 2.5% | accent/brand |
| `#ffc629` | 1.9% | accent/brand |
| `#000000` | 1% | support |
| `#f15a22` | 0.9% | accent/brand |

Curated roles: `primary=#ffc629` · `accent=#ffc629` · `bg=#ffffff` · `surface=#f7fbfc` · `text=#003a5d`

## Type
- Display: `Barlow Condensed`
- Body: `Barlow`
- Size scale (px): 10, 12, 14, 16, 18, 20, 22, 28, 30, 40, 54, 72
- Radius (px): 12, 16, 40, 50, 1000, 10000

## Patterns detected (fact-based). 5/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $14.99 / 35% OFF; p2: $14.99; p4: SAVE 5%)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p4: FREQUENTLY ASKED QUESTIONS WHAT IS SUBSCRIBE & SAVE? WHY SHOULD I SUBSCRIBE? HOW WILL I RE)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 105 reviews)_

## Proof language (harvested strings → templates)
- `{N}+ 5-STAR REVIEWS`. e.g. "35,000+ 5-STAR REVIEWS", "105 reviews"
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "35% OFF", "SAVE 5%"
- `Join {N}+ Members`. e.g. "Join 35,000+ Members"
- `{X} / 5`. e.g. "4.6 / 5"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.