ecommerce · Oct 18, 2026

athleticbrewing.com

We found more conversion tactics here than on 70% of the 231 multi-step e-commerce funnels we have measured.

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.30.0

4 pages captured
17 UX checks
8 flagged

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Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

How this was measured

Every figure on this page was read off the live site by Roentgen 1.30.0 on 2026-10-18, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page159 links
Walkable, same site140 links
Matched a funnel step4 links
Pages captured, entry page included4 pages

Progress

6 scans

this funnel’s coverage score across measured re-scans

Unchanged across 6 scans Same 5 conversion tactics detected since 2026-07-29.

5 tactics 2026-07-29
→
5 tactics 2026-07-30
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5 tactics 2026-08-02
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5 tactics 2026-08-03
→
5 tactics 2026-09-12
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5 tactics 2026-10-18

What we found

5 of 15 applicable

athleticbrewing.com shows 5 of the 15 tactics that apply to an ecommerce funnel, and we did not see the other 10.

Proven on the page · 5

Displays a wall of customer reviews review widget

Puts proof in the first viewport 38,000 5-STAR REVIEWS | 200 TASTE AWARDS

Anchors the price against a higher original $14.99 / SAVE 20%

Offers free shipping Free Shipping

Answers buyer objections ANY LAST QUESTIONS? WHAT IS NON-ALCOHOLIC BEER, REALLY? Our non-alcoholic beer is made jus

Not seen on any step reached · 10

Press / "as seen in" 655 of the 2,583 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Express wallets 48 of the 261 ecommerce funnels we checked

Money-back guarantee 33 of the 261 ecommerce funnels we checked

Proof at every step 26 of the 261 ecommerce funnels we checked

Countdown / urgency timer 24 of the 261 ecommerce funnels we checked

Per-unit price anchor 12 of the 261 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

4 steps walked

We walked 4 pages. Each of them runs 5 named tactics.

Homepage / Lander

5 tactics

$10.99 +8 more · SAVE 20% · subscription · 4 proof points

Sticky CTAReviewsFAQFree shippingLogo wall

Collections

5 tactics

$14.99 +24 more · Save 20% · subscription · 2 proof points

Sticky CTAReviewsSubscriptionFree shippingLogo wall

Products

5 tactics

$14.99 +4 more · Save 20% · 5 proof points

Sticky CTAReviewsFree shippingLogo wallUsage proof

Pages

5 tactics

$15 +10 more · SAVE 5% · subscription · 1 proof point

Sticky CTAReviewsSubscriptionFAQLogo wall

Also captured on mobile, 4 steps.

In their own words

39 quoted

Their headline: “Estimated total $0.00”

Their description: “Athletic Brewing Company is revolutionizing beer for the modern adult by proudly brewing great-tasting, craft non-alcoholic beer.”

All 39 quoted strings: title, description, headings, buttons and prices

Page title: Non Alcoholic Beer | Athletic Brewing Co.
Meta description: Athletic Brewing Company is revolutionizing beer for the modern adult by proudly brewing great-tasting, craft non-alcoholic beer.
Headline: Estimated total $0.00
Section headings: WELCOME OFFER: Save 20% + Free Shipping →FIT FOR ALL TIMES®Nitro Emerald CliffsGREAT-TASTING, NON-ALCOHOLIC BEERALL THE TASTE. NONE OF THE TRADEOFFS.NEW CUSTOMERWELCOME OFFER SAVE 20%FULL FLAVOR+7 more, not shown
Buttons and links: SKIP TO CONTENTLEARNCARTSHOP NOWSEE FOR YOURSELFSAVE 20% + FREE SHIPPINGSHOP OUR BREWSTRENDINGBEST SELLERSLIMITED EDITIONS+2 more, not shown
Prices on the page: $10.99$14.99$28.00$56.85$13.99$21.98$9.74$8,411,760+1 more, not shown

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Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of athleticbrewing.com — **Nav**0% down the page

Hero section of athleticbrewing.com — **Hero**2% down the page

Reviews section of athleticbrewing.com — **Reviews**36% down the page

Pricing section of athleticbrewing.com — **Pricing**48% down the page

Footer section of athleticbrewing.com — **Footer**67% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Price anchor element — **Price anchor**“$14.99”

Rating element — **Rating**“4.6 / 5 Avg. Customer Rating”

How well it’s built

17 run · 8 flagged

8 of 17 measured checks need work, and each comes with its fix

8 Need work
5 Worth knowing
4 Clear

Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Line height
Body line-height is 1.2×, tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.
What this measures
Named controls
24 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.
What this measures
Page weight
At least 8.9 MB across 491 measurable resources. 1172 cross-origin resources did not expose a size, so the real total is higher.

Compress and lazy-load below-the-fold media; drop unused third-party scripts.
What this measures
Render-blocking resources
25 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Oversized images
117 images are shipped at more than 2x the width shown.
“ABC_AthleticClub_Glass2_Empty_020620.jpg” is 1440px wide, displayed at 90px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Input types
4 fields use type="text" for email or phone. mobile keyboards will not adapt.
“Email Address”, “Email Address”, “Email Address”, “Email Address”

Use type="email" / type="tel" so phones show the right keyboard.
What this measures
Tap-target size (mobile)
546 of 884 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 18×14px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

5 worth knowing, 4 clear

Worth knowing5

Line length
19 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Image alt text
3 of 358 content images (1%) have no alt attribute.

Add descriptive alt to content images; alt="" for purely decorative ones.
What this measures
Link text
2 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.
What this measures
Heading structure
The landing page has 2 <h1> elements (expected 1).

Use exactly one <h1> as the page’s title.
What this measures
Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Inline validation

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Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #1 — Pre-Sold Funnelstrategy guide

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: review widgetrisk removal home: ANY LAST QUESTIONS? WHAT IS NON-ALCOHOLIC BEER, REALLY? Our non-alcoholic beer is made jusoffer framing home: $14.99 / SAVE 20%proof above the fold home: 38,000 5-STAR REVIEWS | 200 TASTE AWARDS

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.