Smallest body text is 10px (base ~22px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Responsibility
1 tactic
saas · Aug 10, 2026
tapestry.com
10/100 Sparse
Scores above 4% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 0%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 34 links seen, 25 walkable, 1 matched, and we walked 2 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 10 Sparse 2026-08-09
- 10 Sparse 2026-08-10
The funnel, frame by frame
2 steps walkedIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Corporate Responsibility: Sustainability & ESG | Tapestry
- Meta description
Tapestry's corporate responsibility strategy, the Fabric of Change, focuses on sustainable products, climate action, community uplift, and empowering our people.
- Headline
The Fabric of Change
- Section headings
Product Performance
Circularity
SCIENCE BASED TARGETS
OUR GOALS
BRANDS
ABOUT US
COMPANY
Create Products with Care
+7 more, not shown- Buttons and links
☰Open Accessible Site Menu
READ OUR CORPORATE RESPONSIBILITY REPORT
LEARN MORE
Our Values
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 2
Shows customer logos or a trusted-by claim
used by
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
9 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 77 content images carry alt text.
Named controls needs worka11y:named-controls
4 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
6 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Layout integrity1 flagged
Horizontal overflow needs worklayout:horizontal-overflow
The page scrolls ~12px horizontally at 1440px wide. content spills past the viewport.
fix Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Weight & delivery2 flagged
Page weight needs workweight:page-weight
At least 6.1 MB across 65 measurable resources. 98 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources needs workweight:render-blocking-resources
14 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffcd00
accent#ffcd00
bg#eeeeed
surface#ffffff
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog56px
A subheading in their voice42px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
22pxAa
24pxAa
32pxAa
42pxAa
56pxAa
60pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa700
FAMILIES
bentonmoddisp-semibolditalic · DIN2014-Regular
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
