Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Giftcards
2 tactics
$10,000
ecommerce · Sep 21, 2026
airbnb.com
We found more conversion tactics here than on 10% of the 211 multi-step e-commerce funnels we have measured.
1 conversion tactic detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 3% of them.
Walk 70 links on the entry page, 41 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Answers buyer objections
FAQs
-
Not seen
14 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 11 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Line height
- Body line-height is 1.25×, tight enough to hurt readability.
- Language declared
- No html[lang] attribute. screen readers can’t pick the right voice.
+ 2 more
-
In their words
The headline:
Airbnb gift cards
- Promise
Buy and send an Airbnb gift card to friends and family. The perfect start to any journey.
- Prices shown
- $10,000
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 1 conversion tactic detected since 2026-08-10.
- 1 tactic 2026-08-10
- 1 tactic 2026-09-21
The funnel, frame by frame
2 steps walkedIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Airbnb Travel Gift Card
- Meta description
Buy and send an Airbnb gift card to friends and family. The perfect start to any journey.
- Headline
Airbnb gift cards
- Section headings
You give. They go.
Gift cards for business
FAQs
Frequently asked questions
Site Footer
Pick your design
What they want
Easy to send
+4 more, not shown- Buttons and links
English (US)
$ USD
Buy now
Buy gift cards in bulk
Get started
Join a free hosting class
- Prices on the page
$10,000
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
FAQs
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
On-page review wall
95 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work
Line height
type:Body line-height is 1.25×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Language declared
a11y:No html[lang] attribute. screen readers can’t pick the right voice.
FixAdd lang="en" (or the page’s language) to <html>.
Page weight
weight:At least 6.3 MB across 123 measurable resources. 49 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:12 images are shipped at more than 2x the width shown.
“2025_Belo_Thumbnail_v01.png” is 1832px wide, displayed at 120px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Worth knowing4
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Label in name
3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
4 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear4
Text contrast (WCAG AA) · Mobile viewport · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#f7f7f7
text#222222
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox148px
Jumps over the lazy dog60px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
18pxAa
26pxAa
32pxAa
48pxAa
60pxAa
148pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
Airbnb Cereal VF
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
