ecommerce · Aug 9, 2026

aitoolhunt.co

20/100 Sparse

Scores above 9% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 33%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 54 links seen, 49 walkable, 2 matched, and we walked 3 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics
Free trialLogo wall
Pricing
02

Pricing

▲ strongest
3 tactics

$19 +3 more

FAQTrust badgesFree trial
Collection
03

Collection

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AIToolHunt - Discover the Best AI Tools for Your Needs
Meta description
AIToolHunt is your ultimate AI tools directory. Explore and discover the best AI tools across different categories - from productivity to creativity, content generation to data analysis. Find the perfect AI solution for your needs.
Headline
Launch & Discover the Best AI Tools
Section headings
AI LaunchesNewsletterVIdima AIVisibility100xAiToolsList.ToolsmusecraftAri by ArisoYBee+2 more, not shown
Buttons and links
Search productsSign In0124Show all launchesSubscribeCookie settingsToggle theme+1 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of aitoolhunt.co
Nav0% down the page
Hero section of aitoolhunt.co
Hero2% down the page
Email capture section of aitoolhunt.co
Email capture87% down the page
Footer section of aitoolhunt.co
Footer93% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$19”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 4

Anchors the price against a higher original $19 / $39 / $79

Action path1 of 2

Puts proof in the first viewport Reviewed & listed within 30 days

Friction reduction1 of 3

Answers buyer objections Frequently Asked Questions

What we didn’t find

12 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see12 of 15 applicable

Press / "as seen in" 448 of 1769 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this
On-page review wall 89 of 177 measured funnels run this
Free shipping 71 of 177 measured funnels run this
Express wallets 31 of 177 measured funnels run this
Money-back guarantee 31 of 177 measured funnels run this
Proof at every step 27 of 177 measured funnels run this
Countdown / urgency timer 15 of 177 measured funnels run this
Per-unit price anchor 9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

61% of measurable text passes WCAG AA. 4+ runs fail. 74% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Newsletter” at 3.49:1 (12px, #279185 on #f3f4f6). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography2 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~20px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height needs worktype:line-height

Body line-height is 1×. tight enough to hurt readability.

fix Set body line-height to ~1.4-1.6×.

Line length notetype:line-length

31 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 44 content images carry alt text.

Form labels notea11y:form-labels

1 form field relies on placeholder text as the only label.

fix Back placeholders with a real <label>. placeholder text vanishes on input.

Label in name notea11y:label-in-name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

fix Make the accessible name start with the visible label text.

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 0.9 MB across 135 measurable resources, but 180 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

3 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

14 images are shipped at more than 2x the width shown.

“original.webp” is 1024px wide, displayed at 74px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Form usabilityclear

Inline validation passesforms:inline-validation

1 field carries validation attributes (required/pattern/aria-invalid).

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#f0f9ff
accent#f0f9ff
bg#f9fbfb
surface#f3f4f6
text#6b7280
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog36px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
36pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
__fontBricolageGrotesque_23cd1b
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

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