Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
subscription
saas · Sep 15, 2026
applybtn.app
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 21 links on the entry page, 19 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently Asked Questions
- Puts proof in the first viewport
★★★★★
- Offers a free trial or free tier
free credits
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
5 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 85% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Render-blocking resources
- 9 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
Your AI job application assistant. Apply in seconds.
- Promise
AI job application assistant for Chrome: autofill job applications, generate tailored answers and cover lette…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 5 conversion tactics detected since 2026-08-09.
- 5 tactics 2026-08-09
- 5 tactics 2026-08-15
- 5 tactics 2026-09-15
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
25 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ApplyBtn – AI Job Application Assistant
- Meta description
AI job application assistant for Chrome: autofill job applications, generate tailored answers and cover letters from your CV and the job description.
- Headline
Your AI job application assistant. Apply in seconds.
- Section headings
Fast job autofill. Context-aware answers.
No Subscription Required
See ApplyBtn in action
How ApplyBtn autofills job applications
Your privacy matters
Frequently Asked Questions
Ready to simplify your job search?
Upload your CVs once
+2 more, not shown- Buttons and links
Sign in
Where does ApplyBtn work? −
Does ApplyBtn work on every job application form? +
Does ApplyBtn automatically submit job applications? +
Is my data safe with ApplyBtn? +
How does AI autofill job applications? +
How does ApplyBtn tailor answers to each job? +
Can ApplyBtn generate cover letters? +
Which languages does ApplyBtn support? +
Can I upload multiple CVs and switch between them? +
+2 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently Asked Questions
proof2 of 4
Puts proof in the first viewport
★★★★★
Shows customer logos or a trusted-by claim
logo wall (10 distinct marks)
offer2 of 2
Offers a free trial or free tier
free credits
Makes the pricing ladder explicit
free, $23.99/mo
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:85% of measurable text passes WCAG AA. 4+ runs fail.
worst: “★★★★★” at 1.38:1 (16px, #ffd84d on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:8 images are shipped at more than 2x the width shown.
“applybtn-1280-800-2.jpeg” is 2213px wide, displayed at 411px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:44 of 73 interactive targets are under 44×44px on mobile.
smallest: “Consent Preferences” at 22×22px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 2.6 MB across 139 measurable resources, but 63 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0ea75a
accent#0ea75a
bg#ffffff
surface#f2fbf5
text#4e5a51
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
52pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Space Grotesk
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
