This report was measured 36 days ago — past our freshness window.

content · Sep 15, 2026

backuparena.com

We found more conversion tactics here than on 3% of the 1,864 multi-step funnels we have measured.

1 conversion tactic detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Walk 69 links on the entry page, all walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    1 conversion tactic detected, each backed by text on the page

    Answers buyer objections
    Common questions

    See all 1

  2. Not seen

    6 of 7 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 3 more

    See what we looked for

  3. Flagged

    3 of 14 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Form labels
    3 of 4 form fields have no label (+1 rely on placeholder only).
    Tap-target size (mobile)
    63 of 80 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Compare

    Walk it frame by frame

  5. In their words

    The headline: WordPress Backup Plugins, Benchmarked Live

    Promise
    Which WordPress backup plugin is fastest? Watch live head-to-head battles, compare backup and restore speeds,…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected 0 → 1 across 3 scans since 2026-07-30. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 0 tactics 2026-07-30
  2. 0 tactics 2026-08-03
  3. 1 tactic 2026-09-15

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
0 tactics

no named tactics detected on this step

Compare
02

Compare

▲ strongest
1 tactic
FAQ

In their own words

15 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Backup Arena — WordPress Backup Plugin Speed Benchmarks
Meta description
Which WordPress backup plugin is fastest? Watch live head-to-head battles, compare backup and restore speeds, and see transparent Elo rankings. Public, reproducible benchmarks you can rerun yourself.
Headline
WordPress Backup Plugins, Benchmarked Live
Section headings
LeaderboardRecent BattlesHave a backup plugin?Compare WordPress backup pluginsStart a BattleBrowse every pluginHead-to-head comparisons
Buttons and links
None No background loadLight Simulated light trafficMedium Moderate concurrent requestsHeavy Stress test conditionsSTART BATTLE

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of backuparena.com
Nav0% down the page
Hero section of backuparena.com
Hero4% down the page
Features section of backuparena.com
Features33% down the page
Comparison section of backuparena.com
Comparison37% down the page
Footer section of backuparena.com
Footer57% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Common questions

What we didn’t find

6 of 7 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 7 applicable

Trusted-by logo wall 1,546 of the 2,138 funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 13 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Form labels

a11y:form-labels

3 of 4 form fields have no label (+1 rely on placeholder only).

FixGive every input a <label> or aria-label; placeholders are not labels.

Tap-target size (mobile)

mobile:tap-target-size-mobile

63 of 80 interactive targets are under 44×44px on mobile.

smallest: “Arena” at 39×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

16 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 0.7 MB across 36 measurable resources, but 23 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#18181b
bg#18181b
surface#18181b
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog24px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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