saas · Sep 17, 2026

bolt.new

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

3 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

3 conversion tactics detected
2 pages captured
13 UX checks
2 flagged

Put this x-ray to work Brief your AI X-ray your funnel

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

The short version, in 5 parts

Proven on the page
3 conversion tactics detected, each backed by text on the page

Answers buyer objections
What are tokens?
Offers a free trial or free tier
free plan
Shows customer logos or a trusted-by claim
logos: your, Design system example 1, Divider, bolt

See all 3
Not seen
8 of 11 applicable tactics we checked for and did not see

Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Demo / docs entry
A "book a demo" or documentation / API entry point.

+ 5 more

See what we looked for
Flagged
2 of 13 build checks flagged, each with a fix

Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.
Render-blocking resources
22 stylesheets/scripts in <head> block first paint.

See the fixes
Walked
2 pages walked, Homepage / Lander to Pricing

Step 1
Homepage / Lander
Step 2
Pricing

Walk it frame by frame
In their words
The headline: What will you build today?

Promise
Build and scale high-performing websites & apps using your words. Join millions and start building today.

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

3 tactics

Sticky CTATrust badgesLogo wall

Pricing

▲ strongest

5 tactics

$0 +2 more · subscription

Sticky CTASubscriptionFAQTrust badgesFree trial

In their own words

27 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Bolt AI builder: Websites, apps & prototypes
Meta description: Build and scale high-performing websites & apps using your words. Join millions and start building today.
Headline: What will you build today?
Section headings: Empowering product builders with the most powerful coding agentsEverything you need to scale Built in.Bolt gives you superpowersReady to build something amazing?The best model, every timeBuild big without breakingUnlimited databasesEnterprise-grade+4 more, not shown
Buttons and links: SolutionsResourcesSign inGet StartedPlanBuild nowWebsiteNew SlidesAppPrototype+2 more, not shown

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections What are tokens?

proof1 of 4

Shows customer logos or a trusted-by claim logos: your, Design system example 1, Divider, bolt

offer1 of 2

Offers a free trial or free tier free plan

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 11 applicable

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Demo / docs entry 575 of the 1,683 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

2 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

22 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Worth knowing6

Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Keyboard reachability

6 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 3.0 MB across 249 measurable resources, but 222 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

This funnel: 96% of text passes AA · top corpus funnels average 93%.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#a4a3ac

bg#fffefe

surface#ffffff

text#d6d5de

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox96px

Jumps over the lazy dog48px

A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

30pxAa

36pxAa

48pxAa

96pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Inter Display · Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 8 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt