ecommerce · Aug 23, 2026

bugshield.co.uk

50/100 Thin

Scores above 48% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 84%.

6/15 tactics
4 steps
10 checks
2 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.

Measured by Roentgen 1.26.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 102 links seen, 79 walkable, 4 matched, and we walked 4 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

4 tactics

£49.99 +7 more · subscription

ReviewsTrust badgesLogo wallUsage proof

Pricing

3 tactics

£450 +11 more · subscription

ComparisonFAQTrust badges

Features

▼ thinnest

2 tactics

FAQTrust badges

Solutions

4 tactics

Trust badgesFree shippingFree trialExpress pay

In their own words

39 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: WordPress Bug Fixes & Maintenance | BugShield
Meta description: Professional WordPress bug fixing, 24/7 monitoring, cloud backups, and encrypted credential storage. Request a fix or choose a maintenance plan.
Headline: Your WordPress site, protected around the clock.
Section headings: Quietly keeping WordPress sites out of troubleOne dashboard. Every site. Zero panic.See what your dashboard looks likeBroken to fixed in three stepsNot sure what it will cost? Find out in 30 seconds.Pay per fix, or let us handle everythingLoved by owners who hate downtimeLatest from BugShield+8 more, not shown
Buttons and links: ProductSolutionsResourcesFix Request Board Every bug, tracked column by columnDeveloper Chat Talk to the person fixing your sitePassword Vault Encrypted secrets, per domainHealth Monitoring Is your site up, fast, and secureSomething is Broken from £49.99Security Issue from £49.99Performance / Speed from £49.99+2 more, not shown
Prices on the page: £49.99£49£199£99£80£480£148.99£331.01

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of bugshield.co.uk — **Nav**0% down the page

Hero section of bugshield.co.uk — **Hero**1% down the page

Logos section of bugshield.co.uk — **Logos**62% down the page

Footer section of bugshield.co.uk — **Footer**95% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“£450+”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity2 of 4

Anchors the price against a higher original £450 / £280 / £160 / £95

Offers free shipping free shipping

Action path1 of 2

Offers one-tap wallet checkout express checkout

Trust & proof1 of 3

Displays a wall of customer reviews 5 review elements

Friction reduction3 of 3

Answers buyer objections What counts as one bug fix?

Offers one-tap wallet checkout express checkout

Offers free shipping free shipping

Value reinforcement1 of 3

Compares itself against alternatives comparison grid: 42 rows

What we didn’t find

9 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 15 applicable

Press / "as seen in" 448 of 1769 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Money-back guarantee 31 of 177 measured funnels run this

Proof at every step 27 of 177 measured funnels run this

Countdown / urgency timer 15 of 177 measured funnels run this

Per-unit price anchor 9 of 177 measured funnels run this

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

24 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 0.7 MB across 50 measurable resources, but 133 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources noteweight:render-blocking-resources

4 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

10 images are shipped at more than 2x the width shown.

“featured.png” is 366px wide, displayed at 159px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.