ecommerce · Sep 24, 2026
We found more conversion tactics here than on 38% of the 211 multi-step e-commerce funnels we have measured.
3 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.
Walk 83 links on the entry page, 65 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.
50% off
$5 Per Day
18 review elements
+ 9 more
+ 3 more
Carnival cruise deals and cruise packages to the most popular destinations. Find great deals and specials on…
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionCruises | Carnival Cruise Deals: Caribbean, Bahamas, Alaska, Mexico
Carnival cruise deals and cruise packages to the most popular destinations. Find great deals and specials on Caribbean, The Bahamas, Alaska, and Mexico cruises.
Plan A Cruise
Cruise Destinations
Already Booked
Customer Service
About Carnival
Privacy Notice
Plan a Cruise
Our Ships
Destinations
Deals
Carnival Rewards
Manage Bookings
Log In
SAIL TO
SAIL FROM
DATES+2 more, not shown
$ 50
$ 1
$183
$242
$229
$ 90
$ 25
$100+1 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion18 review elements
50% off
$5 Per Day
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 16 measured checks need work
Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
27 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 12.6 MB across 293 measurable resources. 609 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
17 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
15 images are shipped at more than 2x the width shown.
“CCL_Reward_Logo.jpg” is 506px wide, displayed at 183px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
28 of 44 interactive targets are under 44×44px on mobile.
smallest: “Open main menu” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
23 of 133 content images (17%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:44 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:73 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:No autocomplete attributes across 2 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Text contrast (WCAG AA) · Mobile viewport · Language declared
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
