ecommerce · Aug 10, 2026
25/100 Sparse
Scores above 12% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 42%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 88 links seen, 70 walkable, 1 matched, and we walked 2 pages.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionCruises | Carnival Cruise Deals: Caribbean, Bahamas, Alaska, Mexico
Carnival cruise deals and cruise packages to the most popular destinations. Find great deals and specials on Caribbean, The Bahamas, Alaska, and Mexico cruises.
Plan A Cruise
Cruise Destinations
Already Booked
Customer Service
About Carnival
Privacy Notice
Plan a Cruise
Our Ships
Destinations
Deals
Loyalty
Manage Bookings
Log In
SAIL TO
SAIL FROM
DATES+2 more, not shown
$ 500
$ 411
$ 167
$167
$246
$183
$100
$0+1 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$411
$5 Per Day
18 review elements
$5 Per Day
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion100% of measurable text passes WCAG AA.
Responsive viewport meta is present.
Smallest body text is 11px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.1×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
1 paragraph runs past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
15 of 118 content images (13%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
20 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
The landing page has no <h1>.
fix Use exactly one <h1> as the page’s title.
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
42 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
At least 8.2 MB across 230 measurable resources. 505 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
17 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
10 images are shipped at more than 2x the width shown.
“paradise-collection2.png” is 2048px wide, displayed at 52px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
64 elements look clickable but cannot be reached by keyboard.
“Bundle & Save”, “Upgrade Your Fun”, “$ 500 * onboard credit 25 % Off se”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
No autocomplete attributes across 2 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Playbook match, and found none on this funnel.
