The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
▼ thinnest
$65 +9 more · 15% Off · subscription · 3 proof points
Sticky CTASubscriptionTrust badgesPer-unit priceFree shippingLogo wall
⤢
03
Products
▲ strongest
$65 +17 more · 25% off · subscription · 2 weeks · 3 proof points
Sticky CTAReviewsComparisonSubscriptionFAQTrust badgesPer-unit priceFree shippingFree trialLogo wall
Offer
how clearly they present the deal and its valuemeasured
15/18highpoints earned
- Anchor / strikethrough pricing
15% Off
$60 / $15 / $25 / 25% off
- Per-unit price anchor
$1.50 per serving
- Free shipping
Free shipping
free shipping
Not detected: subscription / auto-ship.
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and express wallets.
Trust
proof, social proof, and credibilitymeasured
9/17partialpoints earned
- On-page review wall
32 review elements
- Money-back guarantee
Love it or your money back
Not detected: proof at every step.
Friction
objections answered, barriers removedmeasured
10/15highpoints earned
- FAQ / objection handling
- Free shipping
Free shipping
free shipping
Not detected: express wallets.
Value
why it’s worth it. comparison and reinforcementmeasured
11/15highpoints earned
- Us-vs-them comparison
Black Edition Powder Essential Calories 400 cal 400 cal 400
- Per-unit price anchor
$1.50 per serving
Not detected: stacked free gifts.
Risk & Urgency
risk reversal and reasons to act nowmeasured
7/10highpoints earned
- Money-back guarantee
Love it or your money back
Not detected: countdown / urgency timer.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
95% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 11px (base ~16px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 136 content images carry alt text.
NEEDS WORKNamed controls
1 button/link has no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
NOTELink text
5 links use generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
NOTEHeading structure
The landing page has no <h1>.
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog42px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
huel.com · 7/13 tactics · 3 proof templates · evidence-backed
# Agent Brief. build in the style of huel.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#0c0c0d` | 30.8% | support |
| `#f5f2ec` | 30.3% | background |
| `#ffffff` | 25.4% | background |
| `#000000` | 11.4% | support |
| `#0b0b0b` | 1.3% | support |
| `#e1f8e0` | 0.3% | background |
| `#ececed` | 0.2% | background |
| `#c7f1c5` | 0.2% | background |
Curated roles: `primary=#f5f2ec` · `accent=#f5f2ec` · `bg=#f5f2ec` · `surface=#ffffff` · `text=#ffffff`
## Type
- Display: `suisseIntl`
- Body: `suisseIntl`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 21, 24, 42, 54
- Radius (px): 2, 4, 8, 12, 9999
## Patterns detected (fact-based). 7/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 15% Off; p3: $60 / $15 / $25 / 25% off)_
- **Per-unit price anchor**. Price reframed per serving / day / use to shrink perceived cost. _(home: $1.50 per serving; p3: $1.50 per serving)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: Black Edition Powder Essential Calories 400 cal 400 cal 400 )_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: 32 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p3: free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: Love it or your money back; p3: Love it or your money back)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Is Huel Black Edition a meal replacement? Huel Black Edition isn’t just a meal replacement)_
## Proof language (harvested strings → templates)
- `Love it or your money back`. e.g. "Love it or your money back"
- `Free shipping`. e.g. "Free shipping"
- `{N}% Off`. e.g. "15% Off", "25% off"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 4 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.