ecommerce · Oct 17, 2026
We found more conversion tactics here than on 81% of the 228 multi-step e-commerce funnels we have measured.
6 conversion tactics detected
3 pages walked · measured by Roentgen 1.30.0
Measured by Roentgen 1.30.0 on 2026-10-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,898 multi-step funnels, more conversion tactics than 72% of them.
Walk 172 links on the entry page, 159 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
SAVE 25%
$1.50 per serving
32 review elements
+ 3 more with evidence
+ 6 more
+ 2 more
Huel is nutritionally complete food, providing you with all 27 essential vitamins and minerals, protein, esse…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionHuel
Huel is nutritionally complete food, providing you with all 27 essential vitamins and minerals, protein, essential fats, carbs, fiber and phytonutrients.
Your Cart
Food to fuel your goals
Shop your way
Benefits of Huel
Why Huel works
Recommended by top performers & nutrition experts
Shop our Bestsellers
Meet your new obsession
Learn+7 more, not shown
US
Shop all
Science
About
Which Huel is right for you?
Collection
Goal
Shop outlet & save
Shop All
Secure Checkout+2 more, not shown
$65
$1.52
$45
$2.65
$58
$4.83
$27.65
$3.95+2 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion32 review elements
Love it or your money back
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$1.50 per serving
free shipping
What's included? FREE t-shirt for new customers on subscription orders Huel t-shirt $25 FR
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 17 measured checks need work1 could not be measured — not counted either way
Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
28 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
33 images are shipped at more than 2x the width shown.
“Bestsellers-Collection-Tile.png?auto=for” is 500px wide, displayed at 136px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
368 of 531 interactive targets are under 44×44px on mobile.
smallest: “FREE SHIPPING $65+” at 187×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:1 element looks clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:At least 2.6 MB across 208 measurable resources, but 645 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
