ecommerce · Sep 24, 2026
We found more conversion tactics here than on 69% of the 223 multi-step e-commerce funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 53% of them.
Walk 144 links on the entry page, 137 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
$42.00 / $52.00 / $57.00 / $32.00 / $25.00 / $68.00 / 20% OFF
9 review elements
express wallet button
+ 2 more with evidence
+ 7 more
+ 2 more
+ 1 more step
Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$36.00 +16 more · 20% OFF · subscription · 3 months · 3 proof points
$46.74 +3 more · 18% OFF · subscription · 2 proof points
$54.00 +18 more · 20% off · 2 proof points
$50 · 20% off · subscription · 1 proof point
$36.00 +16 more · 20% OFF · subscription · 3 months · 3 proof points
$46.74 +3 more · 18% OFF · subscription · 2 proof points
$54.00 +18 more · 20% off · 2 proof points
$50 · 20% off · subscription · 1 proof point
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionMen’s Soap & Grooming Products
Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...
WHAT'S 🔥 AT SQUATCH
THE SCENT LINEUP
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REVIEWS FROM SQUATCHERS
THE SQUATCH DIFFERENCE
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Shop Now+2 more, not shown
$36.00
$42.00
$44.00
$52.00
$46.74
$57.00
$30.40
$32.00+9 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion9 review elements
featured on
$42.00 / $52.00 / $57.00 / $32.00 / $25.00 / $68.00 / 20% OFF
Free Delivery
express wallet button
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 15 measured checks need work
Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
At least 9.7 MB across 267 measurable resources. 826 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
23 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
21 images are shipped at more than 2x the width shown.
“logo_parks_project_drk.png?v=1784741544” is 1676px wide, displayed at 108px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
285 of 742 interactive targets are under 44×44px on mobile.
smallest: “Previous slide” at 12×12px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:8 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:128 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
