their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 18, 2026

drsquatch.com

ecommerce · desktop · Roentgen 1.4

Biggest quick win

Smallest body text is 10px (base ~14px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

6 of 13 conversion signals detected

50 /100 coverage

Thin ★★☆☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 13 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.4; detection improves, so rescan anytime.

Score breakdown

Offer clarity 10/18
Action path 13/13
Trust & proof 6/17
Friction reduction 15/15
Value reinforcement 0/15
Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▲ strongest

9 tactics

$36.00 +20 more · 20% OFF · subscription · 3 months · 3 proof points

Sticky CTAReviewsFree giftSubscriptionTrust badgesPressFree shippingLogo wallExpress pay

Collections

▼ thinnest

7 tactics

$34.20 +4 more · 20% OFF · 1 proof point

Sticky CTAFree giftTrust badgesPressFree shippingLogo wallExpress pay

Products

8 tactics

$20.00 +6 more · 20% off · 3 proof points

Sticky CTAReviewsFree giftTrust badgesPressFree shippingLogo wallExpress pay

Pages

8 tactics

$50 +1 more · 20% off · subscription · 2 proof points

Sticky CTAFree giftFAQTrust badgesPressFree shippingLogo wallExpress pay

Offer

how clearly they present the deal and its valuemeasured

10/18partialpoints earned

Anchor / strikethrough pricing$42.00 / $52.00 / $36.00 / $37.00 / $24.00 / $68.00 / 20% OFF$36.00 / $33.00 / 20% OFF20% off
Free shippingFree DeliveryFree ShippingFREE shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

per-unit price anchor
subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

13/13highpoints earned

Proof above the fold81 Reviews Gift Card SQUATCH GIFT CARD $20.00
Express wallets

Trust

proof, social proof, and credibilitymeasured

6/17partialpoints earned

On-page review wall9 review elements4.8 Rated 4.8 out of 5 stars Based on 81 reviews 5 Rated out

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof at every step
money-back guarantee

Friction

objections answered, barriers removedmeasured

15/15highpoints earned

FAQ / objection handling
Express wallets
Free shippingFree DeliveryFree ShippingFREE shipping

Value

why it’s worth it. comparison and reinforcementmeasured

0/15nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
stacked free gifts
per-unit price anchor

Risk & Urgency

risk reversal and reasons to act nowmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee
countdown / urgency timer

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

1 flag · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

97% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

7 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 125 content images carry alt text.

NOTELink text

1 link uses generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

NOTEHeading structure

The landing page has no <h1>.

Use exactly one <h1> as the page’s title.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived

MATCH Playbook #1 — Pre-Sold Funnel

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: 9 review elementsrisk removal p4: SHOP PAY FAQSoffer framing home: $42.00 / $52.00 / $36.00 / $37.00 / $24.00 / $68.00 / 20% OFFproof above the fold p3: 81 Reviews Gift Card SQUATCH GIFT CARD $20.00

MATCH Playbook #4 — Quiz Funnel

Quiz Funnel mechanism detected — the visitor is asked to self-segment

quiz CTA Start Quiz

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#e4cdb7

accent#e4cdb7

bg#ffffff

surface#fafafa

text#1f3521

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog36px

A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

drsquatch.com · 6/13 tactics · 4 proof templates · evidence-backed

# Agent Brief. build in the style of drsquatch.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 48% | background |
| `#fafafa` | 27.3% | background |
| `#000000` | 6.1% | support |
| `#1f3521` | 4.9% | support |
| `#ebdac9` | 4% | background |
| `#747474` | 3.9% | support |
| `#f1e6db` | 2% | background |
| `#e4cdb7` | 1.8% | support |

Curated roles: `primary=#e4cdb7` · `accent=#e4cdb7` · `bg=#ffffff` · `surface=#fafafa` · `text=#1f3521`

## Type
- Display: `adrianna`
- Body: `adrianna`
- Size scale (px): 10, 12, 14, 16, 18, 24, 30, 36, 48
- Radius (px): 2, 8, 12, 16, 33554400

## Patterns detected (fact-based). 6/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $42.00 / $52.00 / $36.00 / $37.00 / $24.00 / $68.00 / 20% OFF; p2: $36.00 / $33.00 / 20% OFF; p3: 20% off)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 9 review elements; p3: 4.8 Rated 4.8 out of 5 stars Based on 81 reviews 5 Rated out)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(home: express wallet button; p2: express wallet button; p3: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Delivery; p2: Free Shipping; p3: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p4: SHOP PAY FAQS)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 81 Reviews

Gift Card

SQUATCH GIFT CARD
$20.00)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "1397 Reviews"
- `Free shipping`. e.g. "Free delivery", "Free shipping"
- `{N}% OFF`. e.g. "20% OFF", "20% off"
- `{X} out of 5`. e.g. "4.8 out of 5"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 6 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.