Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
1 tactic
$50,000 +1 more
affiliate · Sep 28, 2026
carscore.com
We found more conversion tactics here than on 2% of the 83 multi-step affiliate funnels we have measured.
2 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-28. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 11% of them.
Walk 19 links on the entry page, 12 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
logo wall (8 distinct marks)
- Ranks options in a best-of list
ranked list
-
Not seen
8 of 10 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 5 more
-
Flagged
4 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 73% of measurable text passes WCAG AA. 4+ runs fail. 47% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Oversized images
- 10 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
2 pages walked, Homepage / Lander to Compare
- Step 1
- Homepage / Lander
- Step 2
- Compare
-
In their words
The headline:
Every car. One score.
- Promise
CarScore is the ultimate guide for car ratings, reviews, and information. Compare vehicles, see scores, and e…
- Prices shown
- $50,000 · $30,000
What we recorded
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
25 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
CarScore
- Meta description
CarScore is the ultimate guide for car ratings, reviews, and information. Compare vehicles, see scores, and explore the catalog.
- Headline
Every car. One score.
- Section headings
Trophy or Trash?
The dean's list
Volvo EX90
Audi A6 Allroad
Cadillac Vistiq
Toyota Rav4 Limited is the Perfect Car
The 3 Most Underrated Cars of 2026, Ranked by CarScore
The Best Cars Under $30,000 in 2026, Ranked by CarScore
- Buttons and links
Menu
Search cars SEARCH
SEARCH
1 2 3 4 5 6 7 8 9 10
1
2
3
4
5
6
+2 more, not shown- Prices on the page
$50,000
$30,000
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Shows customer logos or a trusted-by claim
logo wall (8 distinct marks)
offer1 of 1
Ranks options in a best-of list
ranked list
What we didn’t find
8 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 10 applicable
FAQ / objection handling
1,541 of the 2,334 funnels we checked
Press / "as seen in"
608 of the 2,330 funnels we checked
Us-vs-them comparison
413 of the 2,334 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Usage / adoption proof
272 of the 1,947 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Affiliate disclosure
32 of the 141 affiliate funnels we checked
Outbound offer CTAs
7 of the 141 affiliate funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:73% of measurable text passes WCAG AA. 4+ runs fail. 47% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Add a vehicle” at 2.51:1 (15px, #9aa1ae on #fafbfc). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:10 images are shipped at more than 2x the width shown.
“home-hero.jpg” is 1024px wide, displayed at 435px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:23 of 44 interactive targets are under 44×44px on mobile.
smallest: “Log in” at 48×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
6 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 1.9 MB across 34 measurable resources, but 45 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0860c8
accent#0860c8
bg#ffffff
surface#faf9f7
text#6c757d
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox39px
Jumps over the lazy dog27px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
20pxAa
24pxAa
27pxAa
39pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Rajdhani · Sora
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
