Body text size
type:Smallest sampled text is 8px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Tools
2 tactics
ecommerce · Sep 12, 2026
cfb27.com
We found more conversion tactics here than on 10% of the 211 multi-step e-commerce funnels we have measured.
1 conversion tactic detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 3% of them.
Walk 75 links on the entry page, 61 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Shows press logos or an as-seen-in claim
press: Featured on Wired Business, Featured on Wired Business
-
Not seen
14 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 11 more
-
Flagged
4 of 14 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 8px, below the 13px floor this check uses.
- Named controls
- 6 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 36 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
3 pages walked, Tools to Team Builder Checklist
- Step 1
- Tools
- Step 2
- Crossplay Match Setup
- Step 3
- Team Builder Checklist
-
In their words
The headline:
CFB 27 Tools
- Promise
Use CFB 27 interactive tools: build a crossplay checklist, browse player cards, check card fit, find a playbo…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 1 conversion tactic detected since 2026-08-09.
- 1 tactic 2026-08-09
- 1 tactic 2026-09-12
The funnel, frame by frame
3 steps walkedIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
CFB 27 Tools - Settings, Ratings & Guides | CFB27.com
- Meta description
Use CFB 27 interactive tools: build a crossplay checklist, browse player cards, check card fit, find a playbook, build a lineup plan, optimize sliders and settings, compare ratings, and review local watchlists.
- Headline
CFB 27 Tools
- Section headings
Verify before you act
Start from the job, then open the exact tool
CFB 27 Best Settings Optimizer
CFB 27 Crossplay & Match Setup Checklist
Dynasty Team Picker
CFB 27 Team Builder Checklist
CFB 27 Post-Launch Access Checklist
CFB 27 Playbook Finder
+5 more, not shown- Buttons and links
CFB 27 TOOLS
All 17
Setup 3
Support 6
Ratings 7
Dynasty 6
Market 8
Gameplay 5
Back to top
EA Buy Page
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Shows press logos or an as-seen-in claim
press: Featured on Wired Business, Featured on Wired Business
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
On-page review wall
95 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work2 could not be measured — not counted either way
Named controls
a11y:6 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:36 images are shipped at more than 2x the width shown.
“showmebestai.webp” is 2400px wide, displayed at 216px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:155 of 215 interactive targets are under 44×44px on mobile.
smallest: “Open saved watchlist, 0 items” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
13 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable2
Text contrast (WCAG AA)
All 3 sampled text runs sit over images or gradients. effective contrast is not computable.
contrast:Page weight
At least 1.1 MB across 81 measurable resources, but 142 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa700
Aa900
FAMILIES
Oswald · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
