saas · Aug 15, 2026

chatflow.co

60/100 Partial

Scores higher than 66% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 58%.

5 conversion tactics detected
4 pages captured
16 UX checks
5 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 60 · mobile 60.

Walk 31 links on the entry page, 21 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

6 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 6 scans Same 5 conversion tactics detected since 2026-07-18.

5 tactics 2026-07-18
→
5 tactics 2026-07-30
→
5 tactics 2026-08-02
→
5 tactics 2026-08-03
→
5 tactics 2026-08-05
→
5 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

8 tactics

Save 30% · subscription · 1 proof point

Sticky CTAReviewsFAQTrust badgesFree trialNo cardLogo wallDemo / docs

Pricing

▲ strongest

9 tactics

$0 +6 more · Save 30% · subscription · 1 proof point

Sticky CTAReviewsSubscriptionFAQTrust badgesFree trialNo cardLogo wallDemo / docs

Features

7 tactics

Save 30% · subscription · 1 proof point

Sticky CTAReviewsFAQFree trialNo cardLogo wallDemo / docs

Solutions

▼ thinnest

7 tactics

Save 30% · 2 proof points

Sticky CTAFAQTrust badgesFree trialNo cardLogo wallDemo / docs

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Home | Chatflow
Meta description: Chatflow is the ultimate AI-powered platform designed to enhance customer interactions, streamline support, and boost revenue—all with smart, self-learning AI agents
Headline: Create an AI Chat Assistant that Knows Your Business
Section headings: Set It Up Once. Let It Handle Queries Forever.Build, Train, and Launch Your AI AgentKey Benefits & FeaturesStart Your FreeChatbot Trial TodayWhat Our Clients Say About UsYour data stays in your controlFrequently Asked+8 more, not shown
Buttons and links: ×Custom ChatbotResourcesSchedule DemoTry ChatFlow FreeBook a DemoFree FeaturesPaid FeaturesTrain on Your ContentNo-Code Controls+2 more, not shown

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of chatflow.co — **Nav**2% down the page

Hero section of chatflow.co — **Hero**2% down the page

Logos section of chatflow.co — **Logos**10% down the page

CTA section of chatflow.co — **CTA**50% down the page

FAQ section of chatflow.co — **FAQ**75% down the page

Footer section of chatflow.co — **Footer**87% down the page

Elements

3 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“No Credit Card Required”

Price anchor element — **Price anchor**“$420”

Guarantee element — **Guarantee**“All paid plans include a 30-day full money-back guarantee.”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path3 of 4

Puts proof in the first viewport 1000+ TEAMS ALREADY USING CHATFLOW

Offers a free trial or free tier Free plan

Offers a demo or docs entry point Book a Demo

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Trusted Clients, Minutes Launch, Data Control, Github Stars

Friction reduction2 of 2

Answers buyer objections How does the chatbot work? ChatFlow builds a knowledge base from your own content like web

Offers a free trial or free tier also shown under Action path

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 17 measured checks need work

Line height

type:line-height

Body line-height is 1.2×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Page weight

weight:page-weight

At least 8.1 MB across 129 measurable resources. 137 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

9 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

33 images are shipped at more than 2x the width shown.

“?url=%2FCustom-toast-messages.gif&w=640&” is 1920px wide, displayed at 574px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

174 of 258 interactive targets are under 44×44px on mobile.

smallest: “×” at 11×18px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Keyboard reachability

8 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear5

Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#f6f2fe

accent#f6f2fe

bg#ffffff

surface#f6f8fc

text#0e0e10

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox56px

Jumps over the lazy dog45px

A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

20pxAa

25pxAa

36pxAa

40pxAa

45pxAa

56pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Segoe UI

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel