their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 18, 2026

chatflow.co

saas · desktop · Roentgen 1.4

Biggest quick win

Body line-height is 1.2×. tight enough to hurt readability. Set body line-height to ~1.4-1.6×.

5 of 9 conversion signals detected

60 /100 coverage

Partial ★★★☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 9 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.4; detection improves, so rescan anytime.

Score breakdown

Offer clarity 0/8
Action path 18/20
Trust & proof 6/11
Friction reduction 10/10
Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

8 tactics

Save 30% · subscription · 1 proof point

Sticky CTAReviewsFAQTrust badgesFree trialNo cardLogo wallDemo / docs

Pricing

▲ strongest

9 tactics

$0 +6 more · Save 30% · subscription · 1 proof point

Sticky CTAReviewsSubscriptionFAQTrust badgesFree trialNo cardLogo wallDemo / docs

Features

7 tactics

Save 30% · subscription · 1 proof point

Sticky CTAReviewsFAQFree trialNo cardLogo wallDemo / docs

Solutions

▼ thinnest

7 tactics

Save 30% · 2 proof points

Sticky CTAFAQTrust badgesFree trialNo cardLogo wallDemo / docs

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

pricing tiers

Action

the path to convert. CTA, sign-up, checkoutmeasured

18/20highpoints earned

Proof above the fold1000+ TEAMS ALREADY USING CHATFLOW
Free trial / freemiumFree planStart freeFree Planfree plan
Demo / docs entry

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

lead-capture form

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo walllogos: Trusted Clients, Minutes Launch, Data Control, Github Starslogos: Avatar 1, Avatar 2, Avatar 3, Trustpilot

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemiumFree planStart freeFree Planfree plan

Value

why it’s worth it. comparison and reinforcementmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

100% of measurable text passes WCAG AA. 68% of text was unmeasurable (over images/gradients). not counted either way.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

GOODBody text size

Base body text ~20px, smallest 13px.

NEEDS WORKLine height

Body line-height is 1.2×. tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.

NOTELine length

5 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 130 content images carry alt text.

NEEDS WORKNamed controls

20 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#f6f2fe

accent#f6f2fe

bg#ffffff

surface#f6f8fc

text#0e0e10

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox56px

Jumps over the lazy dog45px

A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

chatflow.co · 5/9 tactics · 2 proof templates · evidence-backed

# Agent Brief. build in the style of chatflow.co

> Machine-extracted from a live on-demand funnel teardown (2026-07-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Features → Solutions

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 47.3% | background |
| `#f6f8fc` | 19.4% | background |
| `#f9f9f9` | 17.9% | background |
| `#f6f2fe` | 10.9% | background |
| `#f5f5f5` | 4.5% | background |
| `#000000` | 0% | support |

Curated roles: `primary=#f6f2fe` · `accent=#f6f2fe` · `bg=#ffffff` · `surface=#f6f8fc` · `text=#0e0e10`

## Type
- Display: `Segoe UI`
- Body: `Segoe UI`
- Size scale (px): 10, 13, 14, 15, 16, 18, 20, 25, 36, 40, 45, 56
- Radius (px): 6, 8, 10, 12, 16, 33554400

## Patterns detected (fact-based). 5/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How does the chatbot work? ChatFlow builds a knowledge base from your own content like web; pricing: What happens if I exceed my message limit? Your bot stays online, and we’ll notify you bef; p3: How does training my AI customer support work? You can train your AI support agents using )_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p4: 1000+

TEAMS ALREADY USING CHATFLOW)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free plan; pricing: Start free; p3: Free Plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Trusted Clients, Minutes Launch, Data Control, Github Stars; pricing: logos: Trusted Clients, Minutes Launch, Data Control, Github Stars; p3: logos: Trusted Clients, Minutes Launch, Data Control, Github Stars)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Book a Demo; pricing: Book a Demo; p3: Book a Demo)_

## Proof language (harvested strings → templates)
- `Save {N}%`. e.g. "Save 30%"
- `money-back guarantee`. e.g. "money-back guarantee"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 2 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.