Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
2 tactics
$29.90 +3 more
saas · Sep 11, 2026
clarorank.com
We found more conversion tactics here than on 10% of the 1,413 multi-step SaaS funnels we have measured.
3 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 20% of them.
Walk 34 links on the entry page, 28 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
free trial
- Shows customer logos or a trusted-by claim
logos: passivekit review 2026, se ranking for agencies, Is SE Ranking worth it?, nightwatc
- Makes the pricing ladder explicit
$29.90/mo, $103.20/mo, $117.33/mo, free
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 5 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 71% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Render-blocking resources
- 9 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
2 pages walked, Homepage / Lander to Category
- Step 1
- Homepage / Lander
- Step 2
- Category
-
In their words
The headline:
SEO tool reviews you can actually trust
- Promise
Honest SEO tool reviews based on 15 years of real agency work. No sponsored content. No pay-to-rank. Find the…
- Prices shown
- $29.90 · $103.20 · $117.33
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans
Same 3 conversion tactics detected since 2026-07-30.
- 3 tactics 2026-07-30
- 3 tactics 2026-08-02
- 3 tactics 2026-08-03
- 3 tactics 2026-09-11
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ClaroRank - Independent SEO Tool Reviews (2026)
- Meta description
Honest SEO tool reviews based on 15 years of real agency work. No sponsored content. No pay-to-rank. Find the right tool for your budget and goals.
- Headline
SEO tool reviews you can actually trust
- Section headings
Where are you right now?
Honest tool ratings
How these reviews are made
Get new reviews in your inbox
Just starting out?
Running an agency?
Focused on link building?
Setting up WordPress SEO?
+3 more, not shown- Buttons and links
Subscribe
Try Free →
- Prices on the page
$29.90
$103.20
$117.33
$108
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
logos: passivekit review 2026, se ranking for agencies, Is SE Ranking worth it?, nightwatc
offer2 of 2
Offers a free trial or free tier
free trial
Makes the pricing ladder explicit
$29.90/mo, $103.20/mo, $117.33/mo, free
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 12 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:71% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Affiliate Disclosure: ClaroRank earns commissions from affil” at 1.38:1 (11px, #333333 on #1a1a1a). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Input types
forms:1 field uses type="text" for email or phone. mobile keyboards will not adapt.
“email_address”
FixUse type="email" / type="tel" so phones show the right keyboard.
Tap-target size (mobile)
mobile:85 of 111 interactive targets are under 44×44px on mobile.
smallest: “Julien” at 38×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.2 MB across 24 measurable resources, but 26 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ee6b2f
accent#ee6b2f
bg#ffffff
surface#fff4ef
text#6b6b6b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog34px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
22pxAa
30pxAa
34pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Playfair Display · -apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
