Body text size
type:Smallest sampled text is 6px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
$120 +9 more
saas · Oct 3, 2026
coldvisit.com
We found more conversion tactics here than on 67% of the 1,413 multi-step SaaS funnels we have measured.
6 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.
Walk 32 links on the entry page, 19 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Answers buyer objections
05 / GOOD QUESTIONS A little more before you install. Something else on your mind? Talk to
- Puts proof in the first viewport
preview / cart PR #128
- Offers a free trial or free tier
Start free
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 2 more
-
Flagged
7 of 13 build checks flagged, each with a fix
- Mobile viewport
- No responsive viewport meta tag. the page will not scale on phones.
- Body text size
- Smallest sampled text is 6px, below the 13px floor this check uses.
- Language declared
- No html[lang] attribute. screen readers can’t pick the right voice.
+ 4 more
-
Walked
3 pages walked, Homepage / Lander to Demo
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Demo
-
In their words
The headline:
Catch broken flows before they merge.
- Promise
ColdVisit’s agent opens a real browser and tests critical user journeys on pull-request previews. Get clear r…
- Prices shown
- $120 · $96 · $120.00
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
39 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ColdVisit: Catch broken flows before they merge
- Meta description
ColdVisit’s agent opens a real browser and tests critical user journeys on pull-request previews. Get clear results and browser evidence before you merge.
- Headline
Catch broken flows before they merge.
- Section headings
Apply a discount.
A small setup. A second look at every change.
A useful answer. Right in your PR.
Careful by design. Clear when it’s unsure.
The gate is included. Choose your coverage.
A little more before you install.
Your next release could shape ours.
Ship the change. Keep the journey working.
+8 more, not shown- Buttons and links
Install on GitHub
See how it works
01 PR preview
02 Browser replay
03 Regression found
Pause
Start for free
Get started
Become a design partner
Analytics preferences
- Prices on the page
$120
$96
$120.00
$96.00
$0
$49
$490
$9
+2 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
05 / GOOD QUESTIONS A little more before you install. Something else on your mind? Talk to
proof2 of 4
Puts proof in the first viewport
preview / cart PR #128
Shows customer logos or a trusted-by claim
backed by
offer2 of 2
Offers a free trial or free tier
Start free
Makes the pricing ladder explicit
free, $0/mo, $49/mo, $199/mo
checkout1 of 2
Offers a demo or docs entry point
Documentation
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
673 of the 2,522 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 12 measured checks need work1 could not be measured — not counted either way
Mobile viewport
mobile:No responsive viewport meta tag. the page will not scale on phones.
FixAdd <meta name="viewport" content="width=device-width, initial-scale=1">.
Language declared
a11y:No html[lang] attribute. screen readers can’t pick the right voice.
FixAdd lang="en" (or the page’s language) to <html>.
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:71 of 84 interactive targets are under 44×44px on mobile.
smallest: “Switch to light mode” at 38×38px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
22 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Oversized images
1 image is shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Keyboard reachability
1 element looks clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.6 MB across 50 measurable resources, but 38 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear2
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#111315
bg#f1f3ed
surface#eef0f3
text#a1a6b0
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox43px
Jumps over the lazy dog33px
A subheading in their voice26px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
15pxAa
17pxAa
19pxAa
26pxAa
33pxAa
43pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
sans · ui-monospace
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
