Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
$2,000 +2 more
saas · Oct 2, 2026
corgi.insure
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-02. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 109 links on the entry page, 87 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
FAQ
- Shows customer logos or a trusted-by claim
logos: Corgi mascot, Artisan, AthenaHQ, Bland, Deel
- Offers a demo or docs entry point
Book a demo
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
7 of 13 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 75% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Line height
- Body line-height is 1.2×, tight enough to hurt readability.
+ 4 more
-
Walked
3 pages walked, Homepage / Lander to Get Insured
- Step 1
- Homepage / Lander
- Step 2
- Book A Demo
- Step 3
- Get Insured
-
In their words
The headline:
Business Insurance at the Speed of Compute.
- Promise
Get startup insurance in minutes with Corgi. Compare modular CGL, D&O, Tech E&O, Cyber, EPLI, and fiduciary c…
- Prices shown
- $2,000 · $5,000 · $15,000
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
2 more tactics detected
3 → 5 across 2 scans since 2026-08-01. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 3 tactics 2026-08-01
- 5 tactics 2026-10-02
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
34 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Corgi Insurance: Startup Insurance, Quoted in Minutes
- Meta description
Get startup insurance in minutes with Corgi. Compare modular CGL, D&O, Tech E&O, Cyber, EPLI, and fiduciary coverage built for founders today.
- Headline
Business Insurance at the Speed of Compute.
- Section headings
Corgi is an AI-native, full-stack insurance platform built for technology companies. That means fast quotes, competitive pricing, and a team that understands your business.
Coverage Designed Around Your Startup’s Journey
Our Unique Advantage
Get Quoted Instantly or Book a Demo With a Specialist
Built for FoundersWho Ship
Explore Our Main Policies
FAQ
Corgi Provides the Insurance Built for Founders. Move fast. Break things. Stay covered, under one roof.
+7 more, not shown- Buttons and links
close
SMBs & Specialty keyboard_arrow_down
Book a demo
Get insured
Get insured now
Read Intryc case study
CGL
D&O
Tech E&O
Cyber
+2 more, not shown- Prices on the page
$2,000
$5,000
$15,000
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
FAQ
proof2 of 4
Shows customer logos or a trusted-by claim
logos: Corgi mascot, Artisan, AthenaHQ, Bland, Deel
Shows press logos or an as-seen-in claim
press: Forbes, The Wall Street Journal, Forbes, The Wall Street Journal
checkout2 of 2
Offers a demo or docs entry point
Book a demo
Lead-capture form
fullName, workEmail, companyName, preparationNotes
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 13 measured checks need work
Text contrast (WCAG AA)
contrast:75% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Book a Demo With Us!” at 1.08:1 (60px, #ffffff on #f6f6f6). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1.2×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Page weight
weight:At least 6.6 MB across 335 measurable resources. 153 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:24 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:188 images are shipped at more than 2x the width shown.
“the-economic-times.webp” is 940px wide, displayed at 200px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:196 of 233 interactive targets are under 44×44px on mobile.
smallest: “close” at 24×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
13 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Label in name
37 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
24 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#4fb3ff
accent#4fb3ff
bg#f6f6f6
surface#ffffff
text#4a4a4a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
14pxAa
16pxAa
19pxAa
20pxAa
23pxAa
24pxAa
32pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
heroHeading · Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
