The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
50% off · 2 proof points
ReviewsFAQ
Offer
how clearly they present the deal and its valuemeasured
0/7nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: ranked "best of" list.
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and outbound offer CTAs.
Trust
proof, social proof, and credibilitymeasured
5/16partialpoints earned
Not detected: trusted-by logo wall and usage / adoption proof.
Friction
objections answered, barriers removedmeasuredValue
why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 7 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
67% of measurable text passes WCAG AA. 4+ runs fail.
worst: “⭐ Featured” at 2.15:1 (11px, #ffffff on #f59e0b). needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 11px (base ~18px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
1 paragraph runs past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 1 content images carry alt text.
NOTEForm labels
1 form field relies on placeholder text as the only label.
Back placeholders with a real <label>. placeholder text vanishes on input.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog32px
A subheading in their voice26px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
course2learn.in · 2/8 tactics · 2 proof templates · evidence-backed
# Agent Brief. build in the style of course2learn.in
> Machine-extracted from a live on-demand funnel teardown (2026-07-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 63.3% | background |
| `#d1fae5` | 17.5% | background |
| `#ecfdf5` | 6.5% | background |
| `#1f2937` | 6.4% | support |
| `#eff6ff` | 2.3% | background |
| `#fff7ed` | 1.5% | background |
| `#059669` | 1.3% | accent/brand |
| `#fefce8` | 0.5% | background |
Curated roles: `primary=#059669` · `accent=#059669` · `bg=#ffffff` · `surface=#d1fae5` · `text=#111827`
## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 19, 26, 32, 56
- Radius (px): 4, 8, 12, 16, 20, 50
## Patterns detected (fact-based). 2/8
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently Asked Questions Everything you need to know about finding the best online cours)_
- **Affiliate disclosure**. An FTC-style disclosure ("we may earn a commission", "as an Amazon Associate"). a transparency/trust signal. _(home: disclosure present)_
## Proof language (harvested strings → templates)
- `Limited time`. e.g. "Limited time"
- `{N}% off`. e.g. "50% off"
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 2 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.