saas · Sep 24, 2026

cureva.app

We found more conversion tactics here than on 68% of the 1,301 multi-step SaaS funnels we have measured.

6 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 73% of them.

Walk 36 links on the entry page, 28 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison table: Cureva + Eva · MedHelper · Medisafe · Apple Reminders
    Answers buyer objections
    Is Eva a real caretaker or an app? Is my family's health data private? What does the found
    Offers a free trial or free tier
    Start free

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 2 more

    See what we looked for

  3. Flagged

    5 of 17 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    73% of measurable text passes WCAG AA. 4+ runs fail. 20% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Oversized images
    12 images are shipped at more than 2x the width shown.

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Pricing

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Personal & Family AI Health Companion for Caregiving.

    Promise
    Eva connects the dots your doctor never sees. Your family's health, always connected. Medication reminders, c…
    Prices shown
    $8 · $4.99 · $14.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$8 +3 more  ·  Save 33%  ·  1 proof point

FAQTrust badgesFree trialLogo wallPricing tiers
Features
02

Features

4 tactics

$4.99 +2 more  ·  subscription

ComparisonFAQTrust badgesFree trial
Pricing
03

Pricing

4 tactics

$4.99 +3 more  ·  save 33%  ·  1 proof point

FAQTrust badgesFree trialPricing tiers
Compare
04

Compare

▼ thinnest
2 tactics

$4.99 +3 more

ComparisonPricing tiers

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Cureva - Personal & Family AI Health Companion for Caregiving
Meta description
Eva connects the dots your doctor never sees. Your family's health, always connected. Medication reminders, caregiver alerts, health tracking, and AI support - all in one app.
Headline
Personal & Family AI Health Companion for Caregiving.
Section headings
Between appointments, health keeps happening.Built for the patient. Built for everyone who shows up for them.One companion. Everything your family needs.Longitudinal memory. Personal and clinical-grade.Every morning, Eva writes you a health brief.Start free. Cancel any time.Real questions. Straight answers.Day 1 she knows your meds. Day 30 she knows you.+6 more, not shown
Buttons and links
Join Waitlist →🍎 iPhoneAndroidBothJoin WaitlistDid Dad take his meds?How is Mom today?Did she miss anything?For family caregivers →See all features →+2 more, not shown
Prices on the page
$8$4.99$14.99$119.99

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of cureva.app
Nav7% down the page
Hero section of cureva.app
Hero0% down the page
CTA section of cureva.app
CTA7% down the page
Pricing section of cureva.app
Pricing69% down the page
FAQ section of cureva.app
FAQ78% down the page
Email capture section of cureva.app
Email capture86% down the page
Footer section of cureva.app
Footer92% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“★★★★★”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison table: Cureva + Eva · MedHelper · Medisafe · Apple Reminders
Answers buyer objections Is Eva a real caretaker or an app? Is my family's health data private? What does the found

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $4.99/mo, $14.99/mo

checkout1 of 2

Lead-capture form text, email, text, email

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Press / "as seen in" 608 of the 2,330 funnels we checked
Demo / docs entry 559 of the 1,631 funnels we checked
Proof above the fold 343 of the 2,334 funnels we checked
Usage / adoption proof 272 of the 1,947 funnels we checked
Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 16 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

73% of measurable text passes WCAG AA. 4+ runs fail. 20% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Yes” at 1.25:1 (18px, #38f0c4 on #f4eddd). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

12 images are shipped at more than 2x the width shown.

“eva-nurse.webp” is 1024px wide, displayed at 400px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

152 of 199 interactive targets are under 44×44px on mobile.

smallest: “Menu” at 22×22px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

8 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

5 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Keyboard reachability

1 element looks clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 4 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 0.5 MB across 17 measurable resources, but 44 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p2: comparison table: Cureva + Eva · MedHelper · Medisafe · Apple Reminderscomparison copy Cureva vs Medisafe, Caring Village, ChatGPT & Apple Health | App Comparison 2026

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#2fe6be
accent#2fe6be
bg#fbf6ec
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox74px
Jumps over the lazy dog56px
A subheading in their voice50px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
22pxAa
50pxAa
56pxAa
74pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
DM Serif Display · Outfit
rendered in their own type system · webfont not loaded. system fallback if uninstalled

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