saas · Aug 30, 2026

dabdash.com

65/100 Partial

Scores higher than 75% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 70%.

How this was measured

Measured by Roentgen 1.27.0 on 2026-08-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 65 · mobile 65.

Walk 139 links on the entry page, 109 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

6 tactics

$2,400.00 +7 more  ·  Save 20%  ·  1 proof point

Sticky CTAReviewsFree trialNo cardLogo wallPricing tiers
Features
02

Features

5 tactics

subscription  ·  1 proof point

Sticky CTAFree shippingFree trialNo cardLogo wall
Product Tour
03

Product Tour

▼ thinnest
5 tactics
Sticky CTAFAQFree trialNo cardLogo wall
Pricing
04

Pricing

▲ strongest
7 tactics

$2,400.00 +16 more  ·  Save 20%  ·  1 proof point

Sticky CTAComparisonFAQTrust badgesFree trialNo cardPricing tiers

In their own words

39 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Cannabis Delivery Software for Dispensaries | DabDash
Meta description
Launch your online dispensary with delivery zones, inventory, SEO, and email/SMS — all-in-one cannabis delivery software. Start free.
Headline
Cannabis Delivery Powered by DabDash
Section headings
Up and running in three stepsDabbyRun your store from the palm of your hand — no laptop required.Everything that runs a cannabis delivery businessSimple, transparent pricingYou’ve got one store. You’re about to open a second one — and it delivers.Search Our Cannabis DatabaseStart your free 14-day trial today+8 more, not shown
Buttons and links
Resources🇺🇸 EnglishAllIndicaSativaHybridGet StartedStart Free TrialStart free trialDownload for Android+2 more, not shown
Prices on the page
$2,400.00$3,000.00$200.00$2,040.00$60.00$2,400$3,400$8,600

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of dabdash.com
Nav0% down the page
Hero section of dabdash.com
Hero1% down the page
Logos section of dabdash.com
Logos63% down the page
Features section of dabdash.com
Features68% down the page
CTA section of dabdash.com
CTA85% down the page
Footer section of dabdash.com
Footer94% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$3,000.00”
No credit card element
No credit card“No credit card required. 14-day free trial. Cancel anytime.”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $200.00/mo

Action path1 of 4

Offers a free trial or free tier Start Free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Wix, WooCommerce, Shopify, Metrc

Friction reduction2 of 2

Answers buyer objections Frequently asked questions
Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Compares itself against alternatives comparison grid: 3 rows

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 10 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 9px (base ~24px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

15 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

10 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

114 images are shipped at more than 2x the width shown.

“01-dab-ai-create-promotion.webp” is 1440px wide, displayed at 545px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

271 of 405 interactive targets are under 44×44px on mobile.

smallest: “🇺🇸” at 35×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

18 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 3.5 MB across 120 measurable resources, but 74 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#0f1117
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog42px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
42pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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