ecommerce · Sep 26, 2026
We found more conversion tactics here than on 86% of the 223 multi-step e-commerce funnels we have measured.
7 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-26. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 88% of them.
Walk 202 links on the entry page, 172 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
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Global Navigation Dialog
Replace toxic cleaning products, reduce waste, and keep your home clean with our high-quality, plant-based cl…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionBranch Basics - Human Safe Cleaning Products
Replace toxic cleaning products, reduce waste, and keep your home clean with our high-quality, plant-based cleaning products.
Global Navigation Dialog
Meet Your New Healthy Home Lineup
FEATURED IN
Human-Safe Cleaning for All
All You Need For A Clean Home
What People Are Saying
Resources To Create A Healthy Home
Toss The Toxins™ Course
Dive In+6 more, not shown
SHOP
LEARN
Toggle site search panel
Submit site query
Close site search panel
0 items in cart items in cart
Shop Kits
STARTER KITS
REFILLS
ACCESSORIES+2 more, not shown
$29
$69
$99
$115
$145
$67
$89
$85
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion10000 reviews
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FAQ's
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 18 measured checks need work
Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.15×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
5 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 7.8 MB across 487 measurable resources. 1324 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
8 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
102 images are shipped at more than 2x the width shown.
“DTC_2026_PDP_HomeEssentialsKit_Plastic_C” is 1200px wide, displayed at 162px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
301 of 481 interactive targets are under 44×44px on mobile.
smallest: “Open mobile menu” at 24×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has 3 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:5 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:1 element looks clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
