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2 tactics
ecommerce · Sep 22, 2026
drinkpoppi.com
Fewer than 1% of the 223 multi-step e-commerce funnels we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-22. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, fewer than 1% showed fewer conversion tactics.
Walk 49 links on the entry page, 43 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 4 parts
-
Not seen
15 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 12 more
-
Flagged
4 of 14 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 54% of measurable text passes WCAG AA. 4+ runs fail.
- Oversized images
- 62 images are shipped at more than 2x the width shown.
- Landmark regions
- No <header> or <footer> landmark. screen-reader users cannot jump between regions.
+ 1 more
-
Walked
4 pages walked, Homepage / Lander to Team
- Step 1
- Homepage / Lander
- Step 2
- Collections
- Step 3
- Products
+ 1 more step
-
In their words
What the entry page says about itself
- Promise
poppi — the prebiotic soda. Bold, bubbly flavor with just a touch of fruit juice and prebiotics to support a…
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
16 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
poppi
- Meta description
poppi — the prebiotic soda. Bold, bubbly flavor with just a touch of fruit juice and prebiotics to support a healthy gut. Find your flavor and get it delivered.
- Headline
variety is the spice of life
- Section headings
we're popping up near you
once upon a time in Texas
let's be friends
Shop
Learn
More
- Buttons and links
add to cart
submit
shop
shop all
shop now
shop pop
shop merch
Sections
1 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
15 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see15 of 15 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Anchor / strikethrough pricing
127 of the 251 ecommerce funnels we checked
On-page review wall
101 of the 251 ecommerce funnels we checked
Free shipping
81 of the 251 ecommerce funnels we checked
Express wallets
46 of the 251 ecommerce funnels we checked
Money-back guarantee
33 of the 251 ecommerce funnels we checked
Proof at every step
28 of the 251 ecommerce funnels we checked
Countdown / urgency timer
24 of the 251 ecommerce funnels we checked
Per-unit price anchor
12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:54% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Grape” at 1.15:1 (28px, #e5fc0f on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:62 images are shipped at more than 2x the width shown.
“0724_2026WEBFallforFlavorPDPAssets.png” is 2048px wide, displayed at 300px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:71 of 220 interactive targets are under 44×44px on mobile.
smallest: “menu” at 32×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
65 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Not measurable1
Page weight
At least 0.7 MB across 127 measurable resources, but 650 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fff200
accent#fff200
bg#f6f6f6
surface#ffffff
text#fff200
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog28px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
15pxAa
16pxAa
20pxAa
24pxAa
28pxAa
60pxAa
WEIGHTS
Aa300
Aa400
Aa700
Aa900
FAMILIES
font-secondary · Source Sans Pro
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
