ecommerce · Sep 21, 2026

embralynn.com

We found more conversion tactics here than on 21% of the 630 entry-page captures we have measured.

1 conversion tactic detected

1 page walked · measured by Roentgen 1.27.0

Walk 1 link seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

The short version, in 4 parts

  1. Proven on the page

    1 conversion tactic detected, each backed by text on the page

    Answers buyer objections
    Is it really just one price?

    See all 1

  2. Not seen

    14 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 11 more

    See what we looked for

  3. Flagged

    2 of 12 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Tap-target size (mobile)
    5 of 8 interactive targets are under 44×44px on mobile.

    See the fixes

  4. In their words

    The headline: Just fire. Pomodoro without numbers.

    Promise
    A tiny cozy pixel fireplace that lives in the corner of your Mac. Pomodoro without numbers — the fire grows w…
    Prices shown
    €2.99 · €2

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

€2.99 +1 more  ·  subscription

Sticky CTAFAQ

In their own words

15 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Embralynn — Pomodoro without numbers
Meta description
A tiny cozy pixel fireplace that lives in the corner of your Mac. Pomodoro without numbers — the fire grows while you focus.
Headline
Just fire. Pomodoro without numbers.
Section headings
One fire. No numbers.Yours forever.Before you ask.It grows while you focusIt smolders on breaksIt dies if you wander
Buttons and links
BUY — €2.99LIGHT YOUR FIRE — €2.99See how it worksNOTIFY ME
Prices on the page
€2.99€2

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of embralynn.com
Nav0% down the page
Hero section of embralynn.com
Hero2% down the page
FAQ section of embralynn.com
FAQ66% down the page
Footer section of embralynn.com
Footer86% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Is it really just one price?

What we didn’t find

14 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see14 of 15 applicable

Press / "as seen in" 608 of the 2,330 funnels we checked
Us-vs-them comparison 413 of the 2,334 funnels we checked
Proof above the fold 343 of the 2,334 funnels we checked
Scarcity / urgency copy 118 of the 2,330 funnels we checked
Anchor / strikethrough pricing 111 of the 222 ecommerce funnels we checked
On-page review wall 90 of the 222 ecommerce funnels we checked
Free shipping 79 of the 222 ecommerce funnels we checked
Express wallets 40 of the 222 ecommerce funnels we checked
Money-back guarantee 34 of the 222 ecommerce funnels we checked
Proof at every step 25 of the 222 ecommerce funnels we checked
Countdown / urgency timer 17 of the 222 ecommerce funnels we checked
Per-unit price anchor 10 of the 222 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

2 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

5 of 8 interactive targets are under 44×44px on mobile.

smallest: “Privacy” at 44×18px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Keyboard reachability

3 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 1 field. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 0.4 MB across 9 measurable resources, but 3 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#1d3a52
bg#0d0d1a
surface#0d0d1a
text#c9bdb7
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog38px
A subheading in their voice23px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
19pxAa
22pxAa
23pxAa
38pxAa
42pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Press Start 2P · Nunito
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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