saas · Aug 3, 2026

fetchdue.kynth.studio

We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.

4 conversion tactics detected

2 pages walked · measured by Roentgen 1.18

4 conversion tactics detected
2 pages captured
13 UX checks
6 flagged

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How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 28 links on the entry page, 20 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

Proven on the page
4 conversion tactics detected, each backed by text on the page

Offers a free trial or free tier
free forever
Shows customer logos or a trusted-by claim
logo wall (19 distinct marks)
Makes the pricing ladder explicit
$69/mo, $29/mo, free, $149/mo

+ 1 more with evidence

See all 4
Not seen
7 of 11 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 4 more

See what we looked for
Flagged
7 of 14 build checks flagged, each with a fix

Body text size
Smallest body text is 12px (base ~14px). below the ~16px readable floor.
Named controls
11 buttons/links have no accessible name (icon-only, no aria-label).
Page weight
At least 17.1 MB across 110 measurable resources. 28 cross-origin resources did not expos…

+ 4 more

See the fixes
Walked
2 pages walked, Homepage / Lander to Dashboard

Step 1
Homepage / Lander
Step 2
Dashboard

Walk it frame by frame
In their words
The headline: Never chase an invoice again.

Promise
Invoice chasing software for agencies. FetchDue chases overdue invoices from your own mailbox, reads the repl…
Prices shown
$29 · $149 · $259

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

6 tactics

$29 +11 more

Trust badgesFree trialNo cardLogo wallPricing tiersDemo / docs

Dashboard

▼ thinnest

2 tactics

$8,932.00 +24 more

Trust badgesFree trial

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Invoice chasing software for agencies — FetchDue
Meta description: Invoice chasing software for agencies. FetchDue chases overdue invoices from your own mailbox, reads the replies and drafts the follow-up. From $29/mo.
Headline: Never chase an invoice again.
Section headings: One agent to run your whole receivables bookOne agent that sounds like you and answers only to youEverything a chase needs, handled for youKeep the invoicing tool you already useYour clients. Your voice. Your call.Every chase, reply, and plan adds up to money in the bankOne flat price. No surprises.The things agencies ask first.+1 more, not shown
Buttons and links: Play the demoWho's most overdue?Chase Acme HealthOffer planRecord paymentSign upStart free
Prices on the page: $29$149$259$69$48,320.00$12,400.00$8,900.00$6,100.00+4 more, not shown

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Rating element — **Rating**“FetchDue on Trustpilot”

No credit card element — **No credit card**“No credit card required”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (19 distinct marks)

offer2 of 2

Offers a free trial or free tier free forever

Makes the pricing ladder explicit $69/mo, $29/mo, free, $149/mo

checkout1 of 2

Offers a demo or docs entry point docs link

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

7 of 14 measured checks need work

Body text size

type:body-text-size

Smallest body text is 12px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 17.1 MB across 110 measurable resources. 28 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

11 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

18 images are shipped at more than 2x the width shown.

“fd-feat-mailbox.png” is 1024px wide, displayed at 372px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

5 of 143 interactive targets are under 44×44px on mobile.

smallest: “Blog” at 28×44px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#16402f

accent#16402f

bg#f4f1e8

surface#f4f1e8

text#f4f1e8

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox40px

Jumps over the lazy dog36px

A subheading in their voice28px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

19pxAa

22pxAa

28pxAa

36pxAa

40pxAa

WEIGHTS

Aa200

Aa380

Aa400

Aa480

Aa500

Aa600

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 8 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt