saas · Oct 17, 2026

figviz.com

We found more conversion tactics here than on 23% of the 1,438 multi-step SaaS funnels we have measured.

4 conversion tactics detected

2 pages walked · measured by Roentgen 1.30.0

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How this was measured

Measured by Roentgen 1.30.0 on 2026-10-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,897 multi-step funnels, more conversion tactics than 34% of them.

Walk 80 links on the entry page, 72 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently asked questions What is Figviz? – Figviz is an AI generator that turns a plain-
    Offers a free trial or free tier
    free credits
    Shows customer logos or a trusted-by claim
    used by

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 4 more

    See what we looked for

  3. Flagged

    5 of 12 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    73% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 8px, below the 13px floor this check uses.
    Render-blocking resources
    15 stylesheets/scripts in <head> block first paint.

    + 2 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: From a sentence to a science-ready figure.

    Promise
    Figviz is a free AI diagram generator for STEM teachers and students. Make labeled science diagrams in second…
    Prices shown
    $199 · $5 · $10

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
2 fewer tactics detected 6 → 4 across 5 scans since 2026-08-02. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 6 tactics 2026-08-02
  2. 6 tactics 2026-08-03
  3. 6 tactics 2026-08-05
  4. 6 tactics 2026-09-15
  5. 4 tactics 2026-10-17

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$199 +5 more  ·  subscription  ·  1 proof point

ReviewsFAQFree trialNo cardLogo wallDemo / docs
Pricing
02

Pricing

▼ thinnest
2 tactics

$199 +6 more  ·  50% off  ·  subscription  ·  1 proof point

FAQDemo / docs

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Figviz: Free AI Diagram Generator for STEM
Meta description
Figviz is a free AI diagram generator for STEM teachers and students. Make labeled science diagrams in seconds, then export print-ready PNGs. No subscription; 8 free credits to start.
Headline
From a sentence to a science-ready figure.
Section headings
How Figviz worksOne tool that meets you where you workBuilt for real science classroomsStart from a purpose-built generatorExplore concepts, don't just read themSee example diagramsResearch-grade diagramsMade for diagrams, not just pretty pictures
Buttons and links
EN ▾ Switch languagePhysics ▾High ▾16:9 ▾Convex lens raysPlant cell, gr 8MAPK pathwayTitration setupRESEARCHPhysics+2 more, not shown
Prices on the page
$199$5$10$30$80$200

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of figviz.com
Nav0% down the page
Hero section of figviz.com
Hero1% down the page
Logos section of figviz.com
Logos7% down the page
Pricing section of figviz.com
Pricing69% down the page
Footer section of figviz.com
Footer94% down the page

Elements

3 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“5/5”
No credit card element
No credit card“No credit card required”
Price anchor element
Price anchor“$299”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently asked questions What is Figviz? – Figviz is an AI generator that turns a plain-

proof1 of 4

Shows customer logos or a trusted-by claim used by

offer1 of 2

Offers a free trial or free tier free credits

checkout1 of 2

Offers a demo or docs entry point docs link

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Pricing tiers 916 of the 1,778 SaaS funnels we checked
Press / "as seen in" 671 of the 2,567 funnels we checked
Us-vs-them comparison 482 of the 2,570 funnels we checked
Lead-capture form 467 of the 1,788 funnels we checked
Proof above the fold 416 of the 2,570 funnels we checked
Usage / adoption proof 301 of the 2,179 funnels we checked
Scarcity / urgency copy 134 of the 2,567 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 12 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

73% of measurable text passes WCAG AA. 4+ runs fail.

worst: “★★★★★” at 1.36:1 (13px, #d7dee5 on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 8px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

15 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

5 images are shipped at more than 2x the width shown.

“featured-badge-small.webp” is 655px wide, displayed at 224px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

141 of 198 interactive targets are under 44×44px on mobile.

smallest: “Menu” at 22×22px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Keyboard reachability

4 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear4

Mobile viewport · Language declared · Image alt text · Page weight

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ed4a2b
accent#ed4a2b
bg#ffffff
surface#f6f8fa
text#15202b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog34px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
34pxAa
38pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Gerstner
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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