The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
$199 +5 more · subscription · 1 proof point
ReviewsFAQTrust badgesPressFree trialNo cardLogo wall
⤢
02
Pricing
$199 +6 more · 50% off · subscription · 1 proof point
FAQTrust badgesPressFree trialNo cardLogo wallPricing tiers
Offer
how clearly they present the deal and its valuemeasured
8/8highpoints earned
- Pricing tiers
free, $19950seat
Action
the path to convert. CTA, sign-up, checkoutmeasured
6/20partialpoints earned
- Free trial / freemium
free credits
Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
- Trusted-by logo wall
trusted by
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
- FAQ / objection handling
Pricing questions Is Figviz free? – Yes, Figviz is free to start. Every new account gets 3
- Free trial / freemium
free credits
Value
why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 6 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
73% of measurable text passes WCAG AA. 4+ runs fail.
worst: “★★★★★” at 1.36:1 (13px, #d7dee5 on #ffffff). needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 8px (base ~18px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
3 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 30 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog34px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
figviz.com · 4/9 tactics · 2 proof templates · evidence-backed
# Agent Brief. build in the style of figviz.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 48.5% | background |
| `#f6f8fa` | 22.8% | background |
| `#15202b` | 15% | support |
| `#fcfbf8` | 10.2% | background |
| `#ed4a2b` | 3.5% | accent/brand |
Curated roles: `primary=#ed4a2b` · `accent=#ed4a2b` · `bg=#ffffff` · `surface=#f6f8fa` · `text=#15202b`
## Type
- Display: `Gerstner`
- Body: `Gerstner`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 34, 38
- Radius (px): 6, 7, 8, 10, 12, 999
## Patterns detected (fact-based). 4/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently asked questions What is Figviz? – Figviz is an AI generator that turns a plain-; pricing: Pricing questions Is Figviz free? – Yes, Figviz is free to start. Every new account gets 3)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free credits; pricing: free credits)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; pricing: trusted by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $19950seat)_
## Proof language (harvested strings → templates)
- `{X}/5`. e.g. "4.9/5"
- `{N}% off`. e.g. "50% off"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 2 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.