saas · Oct 2, 2026

fizlog.com

We found more conversion tactics here than on 22% of the 1,331 multi-step SaaS funnels we have measured.

4 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-02. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,747 multi-step funnels, more conversion tactics than 34% of them.

Walk 13 links on the entry page, 10 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    FAQ
    Offers a free trial or free tier
    Start free
    Makes the pricing ladder explicit
    free, $0.99/mo

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 4 more

    See what we looked for

  3. Flagged

    4 of 15 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    87% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Landmark regions
    No <main> or <header> landmark. screen-reader users cannot jump between regions.

    + 1 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Register.Php

    Step 1
    Homepage / Lander
    Step 2
    Compare
    Step 3
    Register.Php

    Walk it frame by frame

  5. In their words

    The headline: Tell your users what shipped, without the enterprise price tag.

    Promise
    A changelog widget and "what's new" panel for SaaS products. One script tag, a public changelog page, RSS, re…
    Prices shown
    $0 · $9.99 · $0.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

$0 +2 more  ·  90% OFF  ·  1 proof point

FAQFree trialPricing tiers
Compare
02

Compare

▼ thinnest
1 tactic

$49 +3 more

Free trial
Register.Php
03

Register.Php

2 tactics
Free trialNo card

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Changelog widget for indie SaaS — Fizlog
Meta description
A changelog widget and "what's new" panel for SaaS products. One script tag, a public changelog page, RSS, reactions, and an API — free for one project, $0.99/mo (launch price) for unlimited.
Headline
Tell your users what shipped, without the enterprise price tag.
Section headings
How it worksTwo places, one changelogSee Fizlog in 60 secondsEverything a changelog needs. Nothing it doesn't.Simple pricingUsed in productionFAQThis is your customer's app.+7 more, not shown
Buttons and links
Start freeStart free — no credit cardSee it live below ↓Start free, upgrade anytime
Prices on the page
$0$9.99$0.99

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of fizlog.com
Nav0% down the page
Hero section of fizlog.com
Hero1% down the page
Pricing section of fizlog.com
Pricing62% down the page
Footer section of fizlog.com
Footer97% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$9.99”
No credit card element
No credit card“One project, unlimited entries, no credit card.”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections FAQ

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $0.99/mo

checkout1 of 2

Lead-capture form name, email, password

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,461 of the 2,014 funnels we checked
Press / "as seen in" 629 of the 2,379 funnels we checked
Demo / docs entry 570 of the 1,664 funnels we checked
Us-vs-them comparison 436 of the 2,382 funnels we checked
Proof above the fold 367 of the 2,382 funnels we checked
Usage / adoption proof 283 of the 2,014 funnels we checked
Scarcity / urgency copy 122 of the 2,379 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

87% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Your users get a nudge” at 2.92:1 (14px, #9297a6 on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

38 of 51 interactive targets are under 44×44px on mobile.

smallest: “Log in” at 42×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Autocomplete hints

No autocomplete attributes across 3 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 0.1 MB across 14 measurable resources, but 9 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#4954f0
accent#4954f0
bg#ffffff
surface#f5f6fa
text#565b6b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog34px
A subheading in their voice21px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
21pxAa
34pxAa
38pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Sora · Work Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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