Smallest body text is 12px (base ~14px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
$100 +12 more · 1 proof point
ecommerce · Aug 24, 2026
forjars.co
45/100 Thin
Scores above 42% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 76%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.26.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 90 links seen, 76 walkable, 4 matched, and we walked 4 pages.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
45 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Canning Jar Lids | FORJARS®
- Meta description
Buy Airtight Canning Lids ⭐ Discover for yourself why these lids are recommended by expert canners all over the USA ⭐ Best tw- piece canning lids ⭐ Stainless steel, metal canning jar lids ⭐ Canning lids bulk — forjars.com
- Headline
FORJARS® Canning Jars, Lids, and Supplies
- Section headings
Only New Subscriber Gift
Shopping from Canada?
Spend over $49 and get FREE Canning Planner! Hurry Up! Limited Stock!
Shop by Category
New to online shopping?
ALL PRODUCTS
FOLLOW OUR SOCIAL MEDIA
LIMITED & LIFETIME WARRANTIES ARE AVAILABLE!
+9 more, not shown- Buttons and links
UNITED STATES (USD $)
View cart
ALL PRODUCTS
SLIDE 2
VIEW MORE
CALL NOW
REQUEST A CALL
JOIN OUR FORUM
SEE ALL PRODUCTS
INSTAGRAM
+2 more, not shown- Prices on the page
$100
$49
$17.45
$17.95
$20.95
$20.45
$22.45
$22.95
+5 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity2 of 4
Anchors the price against a higher original
$19.98
Offers free shipping
free shipping
Action path1 of 2
Offers one-tap wallet checkout
express wallet button
Trust & proof1 of 3
Repeats proof across the funnel
120 Reviews
Friction reduction3 of 3
Answers buyer objections
FAQ Do Forjars canning lids expire? Do you have to boil lids for canning? How to sterilize
Offers one-tap wallet checkout
express wallet button
Offers free shipping
free shipping
What we didn’t find
10 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 15 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
On-page review wall
89 of 177 measured funnels run this
Money-back guarantee
31 of 177 measured funnels run this
Countdown / urgency timer
15 of 177 measured funnels run this
Per-unit price anchor
9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
98% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography2 flagged
Body text size needs worktype:body-text-size
Line height needs worktype:line-height
Body line-height is 1.15×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
Line length notetype:line-length
24 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 121 content images carry alt text.
Named controls needs worka11y:named-controls
4 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Heading structure notea11y:heading-structure
The landing page has 2 <h1> elements (expected 1).
fix Use exactly one <h1> as the page’s title.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Weight & delivery3 flagged
Page weight needs workweight:page-weight
At least 6.0 MB across 517 measurable resources. 1092 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources needs workweight:render-blocking-resources
12 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
17 images are shipped at more than 2x the width shown.
“jars-category.png?v=1753716592” is 1468px wide, displayed at 256px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#d4161a
accent#d4161a
bg#ffffff
surface#ececec
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog24px
A subheading in their voice23px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
21pxAa
23pxAa
24pxAa
32pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
ArtegraSansExtendedAlt-Bold · ArtegraSansExtendedAlt-SemBd
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
