Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
6 tactics
$100 +11 more · 1 proof point
ecommerce · Sep 30, 2026
forjars.co
We found more conversion tactics here than on 87% of the 211 multi-step e-commerce funnels we have measured.
7 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.
Walk 89 links on the entry page, 75 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Repeats proof across the funnel
143 Reviews
- Anchors the price against a higher original
$19.98
- Displays a wall of customer reviews
Customer Reviews 4.67 out of 5 Based on 3 reviews 2 1 0 0 0
+ 4 more with evidence
-
Not seen
8 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 5 more
-
Flagged
7 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Line height
- Body line-height is 1.15×, tight enough to hurt readability.
- Named controls
- 4 buttons/links have no accessible name (icon-only, no aria-label).
+ 4 more
-
Walked
4 pages walked, Homepage / Lander to Products
- Step 1
- Homepage / Lander
- Step 2
- Collections
- Step 3
- Blogs
+ 1 more step
-
In their words
The headline:
FORJARS® Canning Jars, Lids, and Supplies
- Promise
Buy Airtight Canning Lids ⭐ Discover for yourself why these lids are recommended by expert canners all over t…
- Prices shown
- $100 · $20.95 · $21.55
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
2 more tactics detected
5 → 7 across 2 scans since 2026-08-24. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 5 tactics 2026-08-24
- 7 tactics 2026-09-30
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
44 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Canning Jar Lids | FORJARS®
- Meta description
Buy Airtight Canning Lids ⭐ Discover for yourself why these lids are recommended by expert canners all over the USA ⭐ Best tw- piece canning lids ⭐ Stainless steel, metal canning jar lids ⭐ Canning lids bulk — forjars.com
- Headline
FORJARS® Canning Jars, Lids, and Supplies
- Section headings
Only New Subscriber Gift
Shopping from Canada?
Shop by Category
New to online shopping?
ALL PRODUCTS
FOLLOW OUR SOCIAL MEDIA
LIMITED & LIFETIME WARRANTIES ARE AVAILABLE!
FORJARS®: Your Guide to Premium Canning Solutions
+9 more, not shown- Buttons and links
UNITED STATES (USD $)
View cart
S H O P N O W
ALL PRODUCTS
SLIDE 2
VIEW MORE
CALL NOW
REQUEST A CALL
JOIN OUR FORUM
SEE ALL PRODUCTS
+2 more, not shown- Prices on the page
$100
$20.95
$21.55
$25.15
$24.55
$26.95
$27.55
$33.55
+4 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 5
Repeats proof across the funnel
143 Reviews
Displays a wall of customer reviews
Customer Reviews 4.67 out of 5 Based on 3 reviews 2 1 0 0 0
urgency1 of 2
Signals scarcity without a live clock
LIMITED TIME
offer2 of 4
Anchors the price against a higher original
$19.98
Offers free shipping
free shipping
objection1 of 2
Answers buyer objections
FAQ Do Forjars canning lids expire? Do you have to boil lids for canning? How to sterilize
checkout1 of 1
Offers one-tap wallet checkout
express wallet button
What we didn’t find
8 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 15 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 13 measured checks need work
Line height
type:Body line-height is 1.15×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Named controls
a11y:4 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 7.2 MB across 578 measurable resources. 946 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:18 images are shipped at more than 2x the width shown.
“jars-category.png?v=1753716592” is 1468px wide, displayed at 256px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:154 of 273 interactive targets are under 44×44px on mobile.
smallest: “SLIDE 1” at 7×7px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
24 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading structure
The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#d4161a
accent#d4161a
bg#ffffff
surface#ebebeb
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog24px
A subheading in their voice23px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
21pxAa
23pxAa
24pxAa
32pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
ArtegraSansExtendedAlt-Bold · ArtegraSansExtendedAlt-SemBd
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
