Smallest body text is 10px (base ~20px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
5 tactics
$6,000. · 1 proof point
saas · Aug 15, 2026
forthwrite.ai
80/100 Strong
Scores above 94% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 93%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 32 links seen, 18 walkable, 1 matched, and we walked 2 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
+15pts
since the first measured scan (2026-08-09) — 2 re-scans
- 65 Partial 2026-08-09
- 80 Strong 2026-08-15
The funnel, frame by frame
2 steps walkedIn their own words
19 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ForthWrite | AI Email Writer That Sounds Like You
- Meta description
ForthWrite drafts email replies in your voice for Gmail and Outlook. It learns from what you send. 10 free drafts a week, no credit card.
- Headline
Never write another email again
- Section headings
See it in 90 seconds
Built for people who care how their email reads.
Three steps. Zero learning curve.
Trusted by professionals who send a lot of email
If it doesn't sound like you in 60 days, we'll fix it. Or refund everything.
Gets closer to your voice every week
Tune your drafts until they're unmistakably you
See the match score climb week over week
+5 more, not shown- Buttons and links
Send
Try now for free
- Prices on the page
$6,000.
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $18/mo, $36/mo, $0/mo
Action path2 of 4
Puts proof in the first viewport
1,000+ installs· 5.0★ on Chrome Web Store
Offers a free trial or free tier
no credit card
Trust & proof1 of 2
Puts a number on adoption
000+ installs
Friction reduction2 of 2
Answers buyer objections
Frequently asked questions
Offers a free trial or free tier
no credit card
Value reinforcement2 of 2
Compares itself against alternatives
comparison table: COMPARE PLANS · Free Free · Standard $15/mo · Pro $30/mo · Teams From $5
Puts a number on adoption
000+ installs
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Trusted-by logo wall
1050 of 1369 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
97% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
18 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 5 content images carry alt text.
Named controls needs worka11y:named-controls
5 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 1.4 MB across 139 measurable resources, but 62 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
11 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
4 images are shipped at more than 2x the width shown.
“image?url=%2Flogo-marquee-v3.png&w=384&q” is 384px wide, displayed at 154px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#fafafa
text#1a1a1a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Newsreader · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
