Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
2 tactics
saas · Sep 29, 2026
forthwrite.ai
We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.
6 conversion tactics detected
2 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.
Walk 31 links on the entry page, 22 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison table: COMPARE PLANS · Free Free · Pro $24/mo · Teams From $59/seat · Enterpris
- Answers buyer objections
Frequently asked questions
- Offers a free trial or free tier
free tier
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 2 more
-
Flagged
5 of 14 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Named controls
- 1 button/link has no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 11 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
AI that works the way you do.
- Promise
Software and consulting for financial services firms. ForthWrite starts from how your firm already works. For…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
5 → 6 across 3 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 5 tactics 2026-08-09
- 6 tactics 2026-08-15
- 6 tactics 2026-09-29
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
12 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ForthWrite | AI that works the way you do
- Meta description
Software and consulting for financial services firms. ForthWrite starts from how your firm already works. ForthWrite drafts; a person sends.
- Headline
AI that works the way you do.
- Section headings
One method, whichever door you come through.
Three ways in, by how much you want us to do.
Start from the work, not the tool.
Run where the work already happens.
Set the standard once, then apply it.
Keep a person accountable.
Consulting
Teams
+1 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison table: COMPARE PLANS · Free Free · Pro $24/mo · Teams From $59/seat · Enterpris
Answers buyer objections
Frequently asked questions
proof2 of 4
Shows customer logos or a trusted-by claim
logos: ForthWrite, Anthropic Claude, Google Gemini, Curtis Boortz
Puts a number on adoption
1,000+ installs
offer2 of 2
Offers a free trial or free tier
free tier
Makes the pricing ladder explicit
free, $29/mo, $79/seat, $0/mo
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:38 of 60 interactive targets are under 44×44px on mobile.
smallest: “03 Inbox” at 60×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
23 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
3 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Not measurable1
Page weight
At least 1.4 MB across 139 measurable resources, but 57 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#0a1628
bg#ffffff
surface#ffffff
text#666666
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox104px
Jumps over the lazy dog44px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
36pxAa
44pxAa
104pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Newsreader · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
