saas · Oct 20, 2026

fresh.ist

We found more conversion tactics here than on 46% of the 1,450 multi-step SaaS funnels we have measured.

5 conversion tactics detected

2 pages walked · measured by Roentgen 1.30.0

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How this was measured

Measured by Roentgen 1.30.0 on 2026-10-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,910 multi-step funnels, more conversion tactics than 54% of them.

Walk 23 links on the entry page, 17 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Is it safe to use on my files?
    Offers a free trial or free tier
    Free trial
    Shows customer logos or a trusted-by claim
    logo wall (5 distinct marks)

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 3 more

    See what we looked for

  3. Flagged

    4 of 10 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    73% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Oversized images
    5 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Compare

    Walk it frame by frame

  5. In their words

    The headline: Give your Mac room to breathe.

    Promise
    Freshist is a native Mac maintenance app: clean caches, fully uninstall apps, map your disk. No subscription,…
    Prices shown
    $14.99 · $40

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 5 scans Same 5 conversion tactics detected since 2026-07-30.
  1. 5 tactics 2026-07-30
  2. 5 tactics 2026-08-02
  3. 5 tactics 2026-08-03
  4. 5 tactics 2026-09-20
  5. 5 tactics 2026-10-20

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
7 tactics

$14.99 +1 more  ·  subscription

Sticky CTAFAQTrust badgesPressFree trialLogo wallDemo / docs
Compare
02

Compare

▼ thinnest
2 tactics

$14.99 +1 more  ·  subscription

Sticky CTADemo / docs

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Freshist — Mac Maintenance App, Lifetime License
Meta description
Freshist is a native Mac maintenance app: clean caches, fully uninstall apps, map your disk. No subscription, no telemetry. One-time $14.99, lifetime updates.
Headline
Give your Mac room to breathe.
Section headings
Everything your Mac needs. Nothing it doesn't.Small powers, thoughtfully done.One quiet payment. Not a subscription forever.Pay once. It's yours for good.Built to be trusted with your files.Good to know.Reclaim the space your Mac forgot.Uninstall completely — leftovers and all.+6 more, not shown
Buttons and links
DownloadBuy — $14.99Download for MacTry it free first
Prices on the page
$14.99$40

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of fresh.ist
Nav0% down the page
Hero section of fresh.ist
Hero0% down the page
Pricing section of fresh.ist
Pricing53% down the page
FAQ section of fresh.ist
FAQ81% down the page
Footer section of fresh.ist
Footer96% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Is it safe to use on my files?

proof2 of 4

Shows customer logos or a trusted-by claim logo wall (5 distinct marks)
Shows press logos or an as-seen-in claim featured on

offer1 of 2

Offers a free trial or free tier Free trial

checkout1 of 2

Offers a demo or docs entry point docs link

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Pricing tiers 914 of the 1,788 SaaS funnels we checked
Us-vs-them comparison 491 of the 2,583 funnels we checked
Lead-capture form 471 of the 1,798 funnels we checked
Proof above the fold 419 of the 2,583 funnels we checked
Usage / adoption proof 298 of the 2,194 funnels we checked
Scarcity / urgency copy 135 of the 2,580 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 9 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

73% of measurable text passes WCAG AA. 4+ runs fail.

worst: “As featured on” at 2.51:1 (14px, #9a9c93 on #f5f3ee). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

5 images are shipped at more than 2x the width shown.

“clean.jpg?v=10” is 2000px wide, displayed at 586px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

25 of 35 interactive targets are under 44×44px on mobile.

smallest: “Help” at 30×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 3.0 MB across 29 measurable resources, but 33 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#1e8c79
accent#1e8c79
bg#ffffff
surface#e5e1d8
text#63655e
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox76px
Jumps over the lazy dog60px
A subheading in their voice51px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
20pxAa
38pxAa
51pxAa
60pxAa
76pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Fraunces · GeistSans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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