saas · Aug 3, 2026

fresh.ist

45/100 Thin

Scores higher than 43% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 32%.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 45 · mobile 45.

Walk 8 links on the entry page, 4 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 5 conversion tactics detected since 2026-07-30.
  1. 5 tactics 2026-07-30
  2. 5 tactics 2026-08-02
  3. 5 tactics 2026-08-03

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$9 +3 more  ·  subscription  ·  1 proof point

Sticky CTAFAQTrust badgesFree trialLogo wallDemo / docs
Compare
02

Compare

▼ thinnest
2 tactics

$9 +1 more  ·  subscription

Sticky CTADemo / docs

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Freshist — Mac Cleaner, No Subscription
Meta description
Freshist is a native Mac cleaner — no subscription, no telemetry. Clean caches, uninstall apps completely, and review every file before it's removed. One-time $9.
Headline
Give your Mac room to breathe.
Section headings
Everything your Mac needs. Nothing it doesn't.Small powers, thoughtfully done.One quiet payment. Not a subscription forever.Pay once. It's yours for good.Built to be trusted with your files.Good to know.Reclaim the space your Mac forgot.Uninstall completely — leftovers and all.+6 more, not shown
Buttons and links
DownloadBuy — $9Download for MacTry it free first
Prices on the page
$9$19$40$9.

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$19”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path2 of 4

Offers a free trial or free tier free trial
Offers a demo or docs entry point docs link

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (5 distinct marks)

Friction reduction2 of 2

Answers buyer objections Is it safe to use on my files?
Offers a free trial or free tier also shown under Action path

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Pricing tiers 699 of the 1,385 SaaS funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 9 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

71% of measurable text passes WCAG AA. 4+ runs fail.

worst: “$19” at 2.51:1 (14px, #9a9c93 on #f5f3ee). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

5 images are shipped at more than 2x the width shown.

“clean.jpg?v=8” is 2000px wide, displayed at 586px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

25 of 35 interactive targets are under 44×44px on mobile.

smallest: “Help” at 30×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

6 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 4.6 MB across 28 measurable resources, but 42 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#1e8c79
accent#1e8c79
bg#ffffff
surface#e5e1d8
text#63655e
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox76px
Jumps over the lazy dog51px
A subheading in their voice38px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
20pxAa
38pxAa
51pxAa
76pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Fraunces · GeistSans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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