01
Homepage / Lander
2 tactics
1 proof point
saas · Sep 30, 2026
frontrunners.io
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 36 links on the entry page, 28 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Answers buyer objections
How many companies can I reach? Will hiring managers actually respond to cold emails? Is F
- Puts proof in the first viewport
4.8/5 on TrustPilot reviews
- Offers a free trial or free tier
free trial
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 4 more
-
Flagged
3 of 13 build checks flagged, each with a fix
- Render-blocking resources
- 35 stylesheets/scripts in <head> block first paint.
- Oversized images
- 23 images are shipped at more than 2x the width shown.
- Tap-target size (mobile)
- 65 of 75 interactive targets are under 44×44px on mobile.
-
Walked
3 pages walked, Homepage / Lander to Reviews
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Reviews
-
In their words
The headline:
Reach Hiring Managers Before Jobs Are Posted
- Promise
Find companies hiring profiles like yours, identify hiring managers, and send AI-personalized outreach direct…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Frontrunners.io | AI-Powered Job Search Outreach
- Meta description
Find companies hiring profiles like yours, identify hiring managers, and send AI-personalized outreach directly from your inbox.
- Headline
Reach Hiring Managers Before Jobs Are Posted
- Section headings
Automatically send personalized emails to hiring managers at companies looking for profiles like yours.
Job Searching the old way is broken - here's why:
Welcome to Proactive Job Search
Connect with Hiring Managers
Get Real Responses
Track Every Opportunity
How Frontrunners Works
Everything You Need to Reach Hiring Managers
+7 more, not shown- Buttons and links
Features
Login
Try Now
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
How many companies can I reach? Will hiring managers actually respond to cold emails? Is F
proof2 of 4
Puts proof in the first viewport
4.8/5 on TrustPilot reviews
Shows customer logos or a trusted-by claim
logo wall (6 distinct marks)
offer1 of 2
Offers a free trial or free tier
free trial
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 12 measured checks need work1 could not be measured — not counted either way
Render-blocking resources
weight:35 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:23 images are shipped at more than 2x the width shown.
“Frontrunners-logo-transparent-638x58-1.p” is 638px wide, displayed at 275px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:65 of 75 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 28×28px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
5 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
11 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Keyboard reachability
22 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 2.1 MB across 98 measurable resources, but 130 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#e6f9e9
bg#f1f2fd
surface#ffffff
text#232529
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog56px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
16pxAa
19pxAa
20pxAa
22pxAa
24pxAa
56pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
