saas · Sep 30, 2026

iravoice.com

We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.

3 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.

Walk 40 links on the entry page, 27 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    GOOD TO KNOW Questions, answered. What happens after the 3-day trial? Does IraVoice upload
    Offers a free trial or free tier
    free trial
    Lead-capture form
    email, website, marketingConsent

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 5 more

    See what we looked for

  3. Flagged

    3 of 14 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Oversized images
    6 images are shipped at more than 2x the width shown.
    Tap-target size (mobile)
    45 of 60 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to L

    Step 1
    Homepage / Lander
    Step 2
    Trial
    Step 3
    L

    Walk it frame by frame

  5. In their words

    The headline: Speak. It's already written.

    Promise
    Private AI dictation for Apple-silicon Macs. Turn speech into polished text or agent-ready Markdown with on-d…
    Prices shown
    $50

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 3 conversion tactics detected since 2026-08-09.
  1. 3 tactics 2026-08-09
  2. 3 tactics 2026-09-30

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

$50  ·  subscription

FAQTrust badgesFree trial
Trial
02

Trial

▼ thinnest
0 tactics

subscription

no named tactics detected on this step

L
03

L

1 tactic

$50

Sticky CTA

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
IraVoice for Mac — Private On-Device Dictation
Meta description
Private AI dictation for Apple-silicon Macs. Turn speech into polished text or agent-ready Markdown with on-device processing. Try IraVoice free for 3 days.
Headline
Speak. It's already written.
Section headings
From voice to result. One seamless flow.A Mac dictation app for everyday writing—and agent work.Your voice never becomes someone else's data.Claims you can audit.Own it outright.Questions, answered.Your voice. Your Mac.Speak+7 more, not shown
Buttons and links
Start 3-day trial$50 onceDictate Right OptionVoice-to-Spec GlobeBuy IraVoiceBuy once — $50Download the free trial
Prices on the page
$50

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of iravoice.com
Nav0% down the page
Hero section of iravoice.com
Hero1% down the page
FAQ section of iravoice.com
FAQ78% down the page
CTA section of iravoice.com
CTA88% down the page
Footer section of iravoice.com
Footer95% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections GOOD TO KNOW Questions, answered. What happens after the 3-day trial? Does IraVoice upload

offer1 of 2

Offers a free trial or free tier free trial

checkout1 of 2

Lead-capture form email, website, marketingConsent

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 13 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“73i0dp9myaor3tztiynmhrsw1mb9” is 400px wide, displayed at 20px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

45 of 60 interactive targets are under 44×44px on mobile.

smallest: “privacy policy” at 71×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

7 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Keyboard reachability

1 element looks clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.5 MB across 19 measurable resources, but 109 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#10224c
bg#f2f3f4
surface#ffffff
text#5a5c5e
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox76px
Jumps over the lazy dog70px
A subheading in their voice21px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
21pxAa
70pxAa
76pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa650
Aa700
Aa720
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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