ecommerce · Sep 29, 2026

fxroom.ai

We found more conversion tactics here than on 25% of the 211 multi-step e-commerce funnels we have measured.

2 conversion tactics detected

2 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.

Walk 65 links on the entry page, 61 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    2 conversion tactics detected, each backed by text on the page

    Anchors the price against a higher original
    40% OFF
    Answers buyer objections
    FAQ

    See all 2

  2. Not seen

    13 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 10 more

    See what we looked for

  3. Flagged

    5 of 15 build checks flagged, each with a fix

    Tap-target size (mobile)
    99 of 128 interactive targets are under 44×44px on mobile.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Line height
    Body line-height is 1.08×, tight enough to hurt readability.

    + 2 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: What will you create today?

    Promise
    Fxroom is an AI video generator and AI image generator for creators. Generate images from text, turn photos i…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected 3 → 2 across 2 scans since 2026-08-22. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 3 tactics 2026-08-22
  2. 2 tactics 2026-09-29

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
0 tactics

no named tactics detected on this step

Pricing
02

Pricing

▲ strongest
3 tactics

$10 +8 more  ·  17% OFF  ·  subscription  ·  1 proof point

FAQLogo wallPricing tiers

In their own words

20 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI Video and Image Studio for Creators
Meta description
Fxroom is an AI video generator and AI image generator for creators. Generate images from text, turn photos into videos, and make AI effects for social posts, ads, and creative projects.
Headline
What will you create today?
Section headings
TURN ANY VIDEO INTO A DEPTH MAPMINIMAX H3 FROM 1 CREDIT/SECSEEDANCE 2.5 IS LIVETURN ONE IMAGE INTO EDITABLE LAYERSMCP: YOUR AI JUST GOT A CREATIVE STUDIONOT BIGGER. BETTER.Video generationMusic generation
Buttons and links
AgentImageVideoTransitionMotion ControlEdit Video0Claude Sonnet 5Create FX

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

offer1 of 4

Anchors the price against a higher original 40% OFF

objection1 of 2

Answers buyer objections FAQ

What we didn’t find

13 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see13 of 15 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked
On-page review wall 95 of the 238 ecommerce funnels we checked
Free shipping 81 of the 238 ecommerce funnels we checked
Express wallets 41 of the 238 ecommerce funnels we checked
Money-back guarantee 33 of the 238 ecommerce funnels we checked
Proof at every step 26 of the 238 ecommerce funnels we checked
Countdown / urgency timer 18 of the 238 ecommerce funnels we checked
Per-unit price anchor 11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 14 measured checks need work1 could not be measured — not counted either way

Tap-target size (mobile)

mobile:tap-target-size-mobile

99 of 128 interactive targets are under 44×44px on mobile.

smallest: “Open workspace navigation” at 40×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.08×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Render-blocking resources

weight:render-blocking-resources

11 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

13 images are shipped at more than 2x the width shown.

“seedance-2-5-home-banner-poster.webp” is 1280px wide, displayed at 312px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Worth knowing5

Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

7 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 1.0 MB across 58 measurable resources, but 53 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#07111d
bg#000000
surface#000000
text#8d8d87
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog24px
A subheading in their voice16px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
24pxAa
30pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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