saas · Aug 9, 2026

genogramtool.com

40/100 Thin

Scores above 36% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 24%.

5/11 tactics
2 steps
9 checks
2 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 33 links seen, 26 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

3 tactics

PressLogo wallDemo / docs

Pricing

▲ strongest

5 tactics

$6 +4 more · subscription

FAQPressLogo wallPricing tiersDemo / docs

In their own words

23 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Genogram Maker — Free Online Genogram Tool
Meta description: Free online genogram maker. Build a professional family genogram with the full standardized symbol set — no download, any device. Export clean PDF or PNG.
Headline: Genogram Maker
Section headings: Start with a descriptionBuilt for the web, not WindowsThe notation your supervisor expectsFree to build, clean to hand inHow to make a genogramGenogram maker vs. family tree makerGenerator, creator, builder — different names, one jobStart your genogram
Buttons and links: Generate genogramMaleFemaleUnknownSVGPNGExport PDFReset+−+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of genogramtool.com — **Nav**3% down the page

Hero section of genogramtool.com — **Hero**3% down the page

Features section of genogramtool.com — **Features**49% down the page

Footer section of genogramtool.com — **Footer**86% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $4.08/mo, $9/mo

Action path1 of 4

Offers a demo or docs entry point documentation

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (7 distinct marks)

Friction reduction1 of 2

Answers buyer objections Frequently asked questions

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

Free trial / freemium 974 of 1248 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

11 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 0.6 MB across 79 measurable resources, but 49 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

2 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

10 images are shipped at more than 2x the width shown.

“featured-badge-small.webp” is 655px wide, displayed at 137px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.