saas · Sep 25, 2026

getalignmint.org

We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.

7 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.

Walk 65 links on the entry page, 54 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    7 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    COMPARE PLANS See what changes as your organization grows. All plans include secure record
    Answers buyer objections
    STRAIGHT ANSWERS Questions we hear from nonprofit leaders. Still weighing the fit? Join th
    Offers a free trial or free tier
    Free plan

    + 4 more with evidence

    See all 7

  2. Not seen

    4 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.
    Usage / adoption proof
    A count of developers / teams / companies / stars using the product.

    + 1 more

    See what we looked for

  3. Flagged

    5 of 14 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Named controls
    9 buttons/links have no accessible name (icon-only, no aria-label).
    Render-blocking resources
    23 stylesheets/scripts in <head> block first paint.

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Features

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Demo

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: The last software your nonprofit will ever need.

    Promise
    Bring fund accounting, donor management, volunteers, events, online giving, and communications into one nonpr…
    Prices shown
    $100 · $4,950 · $18,420

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected 6 → 7 across 3 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 6 tactics 2026-08-09
  2. 7 tactics 2026-08-15
  3. 7 tactics 2026-09-25

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

$100 +5 more  ·  subscription

FAQFree trialNo cardDemo / docs
Pricing
02

Pricing

▲ strongest
6 tactics

$100 +10 more

ComparisonTrust badgesFree trialNo cardPricing tiersDemo / docs
Demo
03

Demo

▼ thinnest
2 tactics
Free trialDemo / docs
Features
04

Features

3 tactics

$0.30

Free trialLogo wallDemo / docs

In their own words

36 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Nonprofit Accounting & Donor CRM Software | AlignMint
Meta description
Bring fund accounting, donor management, volunteers, events, online giving, and communications into one nonprofit platform. Free for nonprofits up to $100K.
Headline
The last software your nonprofit will ever need.
Section headings
Your whole nonprofit, finally in the same room.Every part of your nonprofit, already connected.Watch one gift become a complete record.Clear from day one.Bring your questions. Leave with a clearer picture.Questions we hear from nonprofit leaders.Give your team one clear place to work.Fund accounting+7 more, not shown
Buttons and links
FeaturesSolutionsResourcesLoginLet's ChatStart FreeSee the whole platform liveBrowse all featuresReserve your seatIs AlignMint really free?+2 more, not shown
Prices on the page
$100$4,950$18,420$9.8$1,250.00$1,250

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of getalignmint.org
Nav0% down the page
Hero section of getalignmint.org
Hero0% down the page
CTA section of getalignmint.org
CTA9% down the page
Pricing section of getalignmint.org
Pricing10% down the page
FAQ section of getalignmint.org
FAQ71% down the page
Footer section of getalignmint.org
Footer91% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“Free means free No credit card required”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives COMPARE PLANS See what changes as your organization grows. All plans include secure record
Answers buyer objections STRAIGHT ANSWERS Questions we hear from nonprofit leaders. Still weighing the fit? Join th

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

offer2 of 2

Offers a free trial or free tier Free plan
Makes the pricing ladder explicit free, $142/mo, $499/mo

checkout2 of 2

Offers a demo or docs entry point documentation
Lead-capture form fullName, organization, phone, email

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 13 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

9 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

23 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

10 images are shipped at more than 2x the width shown.

“image?url=%2Fbrand%2Falignmint_logo.png&” is 400px wide, displayed at 127px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

179 of 249 interactive targets are under 44×44px on mobile.

smallest: “Privacy Policy” at 86×15px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name

Not measurable1

Page weight

At least 1.5 MB across 392 measurable resources, but 118 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#0b2d20
bg#ffffff
surface#fbfcfb
text#0c2119
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox66px
Jumps over the lazy dog30px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
19pxAa
20pxAa
30pxAa
66pxAa
WEIGHTS
Aa400
Aa700
Aa720
Aa760
Aa820
Aa850
FAMILIES
Instrument Sans · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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