The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
ReviewsLogo wallDemo / docs
⤢
02
Products
▲ strongest
$0 +1 more
Trust badgesFree trialNo cardLogo wallDemo / docs
⤢
03
Solutions
▼ thinnest
ReviewsLogo wallDemo / docs
Offer
how clearly they present the deal and its valuemeasured
0/8nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action
the path to convert. CTA, sign-up, checkoutmeasured
17/20highpoints earned
- Free trial / freemium
free trial
- Lead-capture form
input_1.3, input_1.6, input_3, input_4
- Demo / docs entry
Not detected: proof above the fold.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
- Trusted-by logo wall
trusted by
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
4/10partialpoints earned
- Free trial / freemium
free trial
Not detected: FAQ / objection handling.
Value
why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Leaky
4 flags · 10 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
91% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Estimate Your Integration Savings” at 1:1 (30px, #ffffff on #ffffff). needs 3:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~18px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
25 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 109 content images carry alt text.
NEEDS WORKForm labels
3 of 13 form fields have no label (+1 rely on placeholder only).
Give every input a <label> or aria-label; placeholders are not labels.
NEEDS WORKNamed controls
3 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
NOTELink text
6 links use generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
NOTEHeading structure
The landing page has 2 <h1> elements (expected 1).
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog31px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
getatomiq.ai · 4/9 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of getatomiq.ai
> Machine-extracted from a live on-demand funnel teardown (2026-07-16). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Products → Solutions
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#582782` | 28.2% | support |
| `#ffffff` | 22.2% | background |
| `#582781` | 20.9% | support |
| `#f4f6fa` | 10.6% | background |
| `#f2f2f2` | 9.6% | background |
| `#f4f4f4` | 8.6% | background |
| `#f1f1f1` | 0% | background |
Curated roles: `primary=#582782` · `accent=#582782` · `bg=#ffffff` · `surface=#f4f6fa` · `text=#3b3b3b`
## Type
- Display: `Noto Sans`
- Body: `Noto Sans`
- Size scale (px): 12, 14, 15, 16, 18, 19, 23, 25, 26, 30, 31, 32
- Radius (px): 3, 5, 10, 20, 25, 50
## Patterns detected (fact-based). 4/9
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(p2: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Getatomiq, amazon_logo, flipkart_logo, ebay_logo, woocommerce_logo; p2: trusted by; p3: trusted by)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Book a Demo; p2: Book a Demo; p3: Book a Demo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(p2: input_1.3, input_1.6, input_3, input_4)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.