Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
2 tactics
saas · Sep 6, 2026
getnovatool.com
Scores higher than 25% of 1,462 multi-step funnels we have measured. Among the 1,125 saas funnels in that group, higher than 15%.
35/100 Sparse
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-06. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 35 · mobile 35.
Walk 55 links on the entry page, 43 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
18 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Online Tools for PDF, AI, Image, SEO & QR | No Signup | GetNovaTool
- Meta description
All-in-one browser-based platform for free online tools. Edit PDF, generate images, optimize SEO, create QR codes. Fast, private, no watermark, no signup required.
- Headline
GetNovaTool — All-in-One Free Online Tools Platform
- Section headings
Browse by Category
Popular Tools
Latest Tools
AI Tools
SEO Tools
PDF Tools
Image Tools
QR Tools
+3 more, not shown- Buttons and links
Search
Browse All Tools
Join
Get started
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
no credit card required
Lead-capture form
Search tools.., email
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
used by
Friction reduction1 of 2
Offers a free trial or free tier
also shown under Action path
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1,370 of the 2,073 funnels we checked
Pricing tiers
730 of the 1,452 SaaS funnels we checked
Press / "as seen in"
543 of the 2,065 funnels we checked
Demo / docs entry
496 of the 1,461 funnels we checked
Us-vs-them comparison
345 of the 2,073 funnels we checked
Proof above the fold
328 of the 2,073 funnels we checked
Usage / adoption proof
247 of the 1,633 funnels we checked
Scarcity / urgency copy
105 of the 2,065 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Ready to Work Smarter?” at 1:1 (48px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:11 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:73 of 95 interactive targets are under 44×44px on mobile.
smallest: “Terms” at 34×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Autocomplete hints
No autocomplete attributes across 5 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 1.1 MB across 17 measurable resources, but 11 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#7c3bed
accent#7c3bed
bg#ffffff
surface#f4f1f9
text#71717a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
30pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Sora · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
