Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
8 tactics
$49 +6 more
saas · Sep 13, 2026
gettinylawn.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-13. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 177 links on the entry page, 159 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Do I need a new phone number, or can I keep mine? Keep the number you already advertise an
- Offers a free trial or free tier
free trial
- Shows customer logos or a trusted-by claim
logo wall (6 distinct marks)
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 3 more
-
Flagged
3 of 14 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Oversized images
- 8 images are shipped at more than 2x the width shown.
- Tap-target size (mobile)
- 246 of 311 interactive targets are under 44×44px on mobile.
-
Walked
4 pages walked, Homepage / Lander to Solutions
- Step 1
- Homepage / Lander
- Step 2
- Features
- Step 3
- Pricing
+ 1 more step
-
In their words
The headline:
Less missed calls. More jobs booked.
- Promise
AI answering service for landscaping and pest control. Tinylawn answers calls 24/7, qualifies leads, and send…
- Prices shown
- $49 · $2.00 · $129
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 5 conversion tactics detected since 2026-08-09.
- 5 tactics 2026-08-09
- 6 tactics 2026-08-15
- 5 tactics 2026-09-13
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Landscaping & Pest Control AI Answering Service | Tinylawn
- Meta description
AI answering service for landscaping and pest control. Tinylawn answers calls 24/7, qualifies leads, and sends job-ready intake to your existing tools.
- Headline
Less missed calls. More jobs booked.
- Section headings
Why Tinylawn: From hello to a job-ready lead.
Virtual site visits: Property insights before you follow up.
How it works: Live in three steps.
Pricing: Pricing. Less than a new hire.
Included with every plan.
FAQ.
Industries: Built for outdoor service businesses.
Never miss another call.
+8 more, not shown- Buttons and links
Industries
Solutions
Train my receptionist
Monthly Annual
Start free trial
Sign Up
- Prices on the page
$49
$2.00
$129
$1.80
$249
$1.60
$499
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Do I need a new phone number, or can I keep mine? Keep the number you already advertise an
proof1 of 4
Shows customer logos or a trusted-by claim
logo wall (6 distinct marks)
offer2 of 2
Offers a free trial or free tier
free trial
Makes the pricing ladder explicit
$49/mo, free, $129/mo, $249/mo
checkout1 of 2
Offers a demo or docs entry point
docs link
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 13 measured checks need work1 could not be measured — not counted either way
Oversized images
weight:8 images are shipped at more than 2x the width shown.
“dark-tinylawn-logo.DXXYR1RF.svg” is 150px wide, displayed at 30px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:246 of 311 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 45×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
21 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.7 MB across 75 measurable resources, but 36 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#dfe7df
bg#ffffff
surface#f1f1f1
text#383836
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog48px
A subheading in their voice23px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
23pxAa
48pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Open Runde
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
