saas · Aug 15, 2026

hellofresh.com

65/100 Partial

Scores higher than 88% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 85%.

6 conversion tactics detected
2 pages captured
12 UX checks
4 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 75 · mobile 55.

Walk 81 links on the entry page, 44 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

8 scans

this funnel’s coverage score across measured re-scans

measured

1 more tactic detected 5 → 6 across 8 scans since 2026-07-21. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

5 tactics 2026-07-21
→
7 tactics 2026-07-29
→
7 tactics 2026-07-30
→
7 tactics 2026-08-01
→
7 tactics 2026-08-02
→
7 tactics 2026-08-03
→
7 tactics 2026-08-05
→
6 tactics 2026-08-15

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

10 tactics

subscription

Free giftSubscriptionTrust badgesPer-unit priceFree shippingFree trialLogo wallUsage proofPricing tiersExpress pay

Plans

▲ strongest

11 tactics

Sticky CTAFree giftSubscriptionFAQTrust badgesPer-unit priceFree shippingFree trialLogo wallUsage proofExpress pay

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals
Meta description: HelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by plan.
Headline: Take Back Dinnertime!
Section headings: UNLEASH BETTER DINNERS.More questions about our meal delivery services?Whatever your week looks like, dinner’s covered.91% of our customers feel healthier with a HelloFresh subscription93% of our customers feel less stressed at dinner time98% of our customers save time on mealsDinner’s easy as 1, 2, 3Turn off the day, turn up the flavor—now with 100+ weekly recipes.+2 more, not shown
Buttons and links: See Pricing & PlansView MenuJoin 2 Million OthersHow does HelloFresh’s meal kit delivery service work?How many times a week does HelloFresh deliver meal kits?Does HelloFresh give nutrition & calorie information?How do I recycle my HelloFresh meal boxes?Do HelloFresh meal kits support a healthy lifestyle?Can I skip a week of meal kit delivery?Sign up+2 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of hellofresh.com — **Nav**0% down the page

Hero section of hellofresh.com — **Hero**1% down the page

FAQ section of hellofresh.com — **FAQ**79% down the page

Email capture section of hellofresh.com — **Email capture**90% down the page

Footer section of hellofresh.com — **Footer**87% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $8.25/mo

Action path2 of 4

Offers a free trial or free tier Free forever

Lead-capture form zipcode, promo, email

Trust & proof2 of 2

Shows customer logos or a trusted-by claim used by

Puts a number on adoption 1 million customers

Friction reduction2 of 2

Answers buyer objections FAQs

Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Puts a number on adoption also shown under Trust & proof

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 11 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 13 measured checks need work

Body text size

type:body-text-size

Smallest body text is 12px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.15×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Page weight

weight:page-weight

At least 13.2 MB across 179 measurable resources. 139 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

8 images are shipped at more than 2x the width shown.

“NABRAND-51718_LandingPage_2026-07_HERO_D” is 5120px wide, displayed at 1440px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

13 of 47 interactive targets are under 44×44px on mobile.

smallest: “Privacy” at 45×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Autocomplete hints

No autocomplete attributes across 2 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#96dc16

accent#96dc16

bg#faf8f3

surface#ffffff

text#242424

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox56px

Jumps over the lazy dog40px

A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

13pxAa

14pxAa

16pxAa

20pxAa

32pxAa

40pxAa

56pxAa

WEIGHTS

Aa400

Aa500

Aa700

FAMILIES

agrandir-tight-black · roboto

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel