their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 15, 2026

heyreplay.app

saas · desktop

Biggest quick win

Smallest body text is 11px (base ~18px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

2 of 9 conversion signals detected

25 /100 coverage

Sparse ★☆☆☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 9 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Detection improves over time, so rescan anytime.

Score breakdown

Offer clarity 0/8
Action path 6/20
Trust & proof 0/11
Friction reduction 10/10
Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

2 tactics

$99 · subscription

FAQFree trial

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

pricing tiers

Action

the path to convert. CTA, sign-up, checkoutmeasured

6/20partialpoints earned

Free trial / freemiumfree trial

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
lead-capture form
demo / docs entry

Trust

proof, social proof, and credibilitymeasured

0/11nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

trusted-by logo wall
usage / adoption proof

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemiumfree trial

Value

why it’s worth it. comparison and reinforcementmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

1 flag · 5 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

100% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 11px (base ~18px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

10 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#fffcf6

accent#fffcf6

bg#fffcf6

surface#faf6ef

text#6e665c

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog48px

A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

heyreplay.app · 2/9 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of heyreplay.app

> Machine-extracted from a live on-demand funnel teardown (2026-07-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fffcf6` | 84.2% | background |
| `#faf6ef` | 14.5% | background |
| `#b5532a` | 0.7% | accent/brand |
| `#f4e7c9` | 0.3% | background |
| `#1b1714` | 0.2% | support |
| `#3f6b5a` | 0% | support |
| `#e36049` | 0% | accent/brand |
| `#e8b43a` | 0% | accent/brand |

Curated roles: `primary=#fffcf6` · `accent=#fffcf6` · `bg=#fffcf6` · `surface=#faf6ef` · `text=#6e665c`

## Type
- Display: `Newsreader`
- Body: `Inter`
- Size scale (px): 11, 12, 14, 15, 16, 18, 20, 24, 27, 30, 48, 60
- Radius (px): 4, 8, 12, 16, 9999

## Patterns detected (fact-based). 2/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Does my audio go to the cloud?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.