Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$284,920 +6 more
saas · Sep 30, 2026
hisab360.net
We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.
6 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.
Walk 72 links on the entry page, 32 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 4 rows
- Answers buyer objections
How does the 15-day free trial work? Own AI vs HISAB AI — which should I pick? What exactl
- Puts proof in the first viewport
0 unreviewed ERP posts
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 2 more
-
Flagged
3 of 12 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Named controls
- 3 buttons/links have no accessible name (icon-only, no aria-label).
- Tap-target size (mobile)
- 217 of 249 interactive targets are under 44×44px on mobile.
-
Walked
4 pages walked, Homepage / Lander to Pricing.Html
- Step 1
- Homepage / Lander
- Step 2
- Features.Html
- Step 3
- Use Cases.Html
+ 1 more step
-
In their words
The headline:
Excel, fully evolved.
- Promise
HISAB 360 is an AI-powered Excel add-in for accountants — automate financial reporting, reconcile your ERP an…
- Prices shown
- $284,920 · $18,440 · $17,920
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 6 conversion tactics detected since 2026-08-09.
- 6 tactics 2026-08-09
- 6 tactics 2026-08-15
- 6 tactics 2026-09-30
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
38 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
HISAB 360 — AI Excel Add-in for Accountants & Finance Teams
- Meta description
HISAB 360 is an AI-powered Excel add-in for accountants — automate financial reporting, reconcile your ERP and run Python by chatting in plain English.
- Headline
Excel, fully evolved.
- Section headings
Not a chatbot. A controlled finance operating system inside Excel.
Choose how brave the automation is allowed to be.
Watch HISAB 360 do the work.
Everything finance teams want, inside Excel.
From spreadsheet to insight in one conversation.
Built for the people who close the books.
The Excel work behind the close.
Try HISAB 360
+8 more, not shown- Buttons and links
Get HISAB
Start free
Watch the demo
Ask-only
Plan
Action
Automate
See all features →
More use cases →
Start free trial
+2 more, not shown- Prices on the page
$284,920
$18,440
$17,920
$9,650
$76,300
$75,880
₹500
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison grid: 4 rows
Answers buyer objections
How does the 15-day free trial work? Own AI vs HISAB AI — which should I pick? What exactl
proof1 of 4
Puts proof in the first viewport
0 unreviewed ERP posts
offer2 of 2
Offers a free trial or free tier
Start free
Makes the pricing ladder explicit
$7/mo, $10/mo, free, $20/mo
checkout1 of 2
Offers a demo or docs entry point
Documentation
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 11 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Tap-target size (mobile)
mobile:217 of 249 interactive targets are under 44×44px on mobile.
smallest: “Sign in” at 43×22px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
31 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
7 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable1
Page weight
At least 1.4 MB across 10 measurable resources, but 40 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#223a5e
bg#ffffff
surface#effaf3
text#4a4a44
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog25px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
22pxAa
25pxAa
38pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Times New Roman · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
