Smallest body text is 10px (base ~20px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
3 tactics
$15,000. +8 more
saas · Aug 15, 2026
roipad.com
75/100 Strong
Scores above 87% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 84%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 17 links seen, 13 walkable, 2 matched, and we walked 3 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 75 Strong 2026-08-09
- 75 Strong 2026-08-15
The funnel, frame by frame
3 steps walkedIn their own words
33 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ROIpad | Competitive Positioning Intelligence
- Meta description
Stop guessing your positioning. Get data-backed competitive intelligence and market signals to drive your B2B SaaS GTM strategy.
- Headline
Stop Guessing Your Positioning. See What's Actually Working.
- Section headings
Your Product Isn't Failing. Your Positioning Is.
You Built the Product. So Why Does It Still Feel… Unclear?
You Have Real Revenue. So Why Is Your Moat Shrinking?
Competitive Positioning Intelligence for Startups
From Analysis to Action in Four Steps
What You See in Your Report
A Report Tells You Where You Stand. The Platform Tells You What Happens Next.
One Engine. Many Questions.
+8 more, not shown- Buttons and links
Resources
Early Stage
Established SaaS
View all listings
Start Monitoring
- Prices on the page
$15,000.
$10,000
$25,000
$499
$10
$139
$20
$199
+1 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$139/mo, $20/mo, $199/mo, $999/mo
Action path2 of 4
Offers a free trial or free tier
No credit card required
Offers a demo or docs entry point
Documentation
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
backed by
Puts a number on adoption
500+ companies
Friction reduction1 of 2
Offers a free trial or free tier
No credit card required
Value reinforcement2 of 2
Compares itself against alternatives
comparison table: ROIpad · Consultant · SEO Tools · LLMs
Puts a number on adoption
500+ companies
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Positioning Isn't a One-Time Decision.It's a Signal Problem.” at 1.11:1 (60px, #ffffff on #f7f3ec). needs 3:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
12 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 10 content images carry alt text.
Heading levels notea11y:heading-levels
6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Layout integrity1 flagged
Horizontal overflow needs worklayout:horizontal-overflow
The page scrolls ~8px horizontally at 1440px wide. content spills past the viewport.
fix Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 0.1 MB across 6 measurable resources, but 33 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources passesweight:render-blocking-resources
3 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
6 images are shipped at more than 2x the width shown.
“featured-badge-small.webp” is 655px wide, displayed at 224px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#c4833a
accent#c4833a
bg#ede8de
surface#ffffff
text#5c5c5c
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Space Grotesk
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
